1.
REVIEWS
The Ultimate Assist
Mike Blumenthal & Aaron Weiche

2.
@AaronWeiche
@mblumenthal

3.
@AaronWeiche
@mblumenthal

4.
The right assist
Creates the highest percentage shot

5.
What Really Matters Pre Sale?
CASE STUDY
Click to Call
FB Message
Clicks to Website
Pageviews
Likes
Reach
Engagement
Views
Shares Comments
Request Driving Directions
Contact Form Bounce Rate
Sessions
Photo views

6.
Request Driving Directions
Click to Call
Contact Form
& FB Message
58%
39%
3%
Measurable Direct Consumer Actions
CASE STUDY

7.
70%
25%
1% 4%
Google Local
Website
Facebook
Yelp
Measurable Direct Consumer Actions
CASE STUDY

8.
Yelp Facebook Google
3.1%
4.1%
92.7%
Measurable Direct Consumer Actions
CASE STUDY

9.
Marketing Expenditures (QT)
1. YP - $1,560
2. Billboard - $3,400
3. Radio - $10,000
4. FB - $150
5. Adwords Express - $150
6. Search Optimization - $1,200
7. GetFiveStars - $90

10.
New Customer Source Survey
Offline Advertising 9%
(Radio, Billboard, YP, Other)

11.
Personal Referrals
33%
New Customer Source Survey

12.
Read Reviews
58%
New Customer Source Survey

13.
The Slam Dunk?

14.
Read Reviews
58%
Personal Referrals
33%
91%
Word of Mouth

15.
Know the FTC Guidelines
• When using testimonials they should reflect the
overall experience of your customers
• Consider including a TOS that allows for removal
of non compliant reviews

16.
Google Rules For Review Rich Snippet
• Original review content
• Not 3rd Party Reviews
• Visible on site
• Include person name
• If using Aggregate Ratings clearly link
to actual reviews

17.
Create A
Reviews Page

18.
Test, Test, Test, Test, Test

19.
Build Authority for Branded Results

20.
Pick Your Battle(s) for Aggregate Review Schema

21.
Aggregate Review Schema Must Link to Reviews

22.
Never Stop Testing

23.
Never Stop Testing

24.
Multi- Location  Location Page

25.
Multi- Location
 Great UGC

26.
Go On
Offense

27.
MYTH
Asking for reviews
means you get them

28.
NPS 80
6 Reviews Per 100
Requests
0.66 Reviews Per 100
Requests

29.
56 Location Food/Beverage Business
5 Locations using GetFiveStars, 6 months
Automated online & app orders for feedback
requests
Added a “Give Feedback” link to website

30.
Location NPS
Score
Requests
Sent
Open Rate Feedback
Received
Online
Reviews at
Start
(7/1/16)
Online
Reviews
Gained
(New Total)
Review %
Increase
Location 1 55 266 60% 29 14 17 (31) + 121%
Location 2 37 512 60% 75 30 19 (49) + 63%
Location 3 32 531 57% 60 61 42 (103) + 68%
Location 4 21 439 59% 38 66 36 (102) + 54%
Location 5 48 1268 59% 174 34 32 (66) + 94%
41 avg. +29 avg. + 80% avg.
Pilot locations averaged a gain of 29 reviews,
with an 80% overall review count increase

31.
Location NPS
Score
Requests
Sent
Open Rate Feedback
Received
Online
Reviews at
Start
(7/1/16)
Online
Reviews
Gained
(New Total)
Review %
Increase
Location 1 55 266 60% 29 14 17 (31) + 121%
Location 2 37 512 60% 75 30 19 (49) + 63%
Location 3 32 531 57% 60 61 42 (103) + 68%
Location 4 21 439 59% 38 66 36 (102) + 54%
Location 5 48 1268 59% 174 34 32 (66) + 94%
41 avg. +29 avg. + 80% avg.
Biggest gains … highest NPS

32.
The 5 Pilot locations grew their overall review
count 80% during the pilot, the other 51
locations grew their overall review
count just 25% during this time

33.
All 56 Locations 51 Locations
Non-Pilot
5 Pilot
Test Locations
Avg. Reviews per
location at start
124 130 41
Avg. reviews per
location gained
26 26 29
Review increase % + 26.5% + 25% +80%

34.
All 56 Locations 51 Locations
Non-Pilot
10-70 Reviews
At Start / Non-pilot
17 Locations
5 Pilot
Test Locations
Avg. Reviews per
location at start
124 130 45 41
Avg. reviews per
location gained
26 26 21.6 29
Review increase % + 26.5% + 25% +48% +80%

35.
Review Rating Avg.
5 pilot locations
3.44 3.53
Review Rating Avg.
51 other locations
3.93 3.91
* Highest pilot NPS location had biggest rating gain: 4.10 4.27

36.
You Need
Defense
Too

37.
The Feedback Link in the footer
of the website helped capture
93 total customer feedbacks
• 32 Promoters (9-10 NPS rating)
• 12 Passives (7-8)
• 49 Detractors (0-6)
*The locator was only linked on the website and did not receive any
additional promotion or support like signage or employee direction

38.
Feedback shouldn’t be hard work

39.
Now Go Win
@AaronWeiche + @mblumenthal