5. REWARDS
• I REALLY LIKED THE REWARDS THEY
OFFERED, IT WAS FOCUSED ON THE
PRODUCT ITSELF.
1. Work week wellness package: They will
send 12, 1 oz servings. People want to try
the product they are funding. This gives
them a small taste of what it is about.
2. RECURRING BLISS PACKAGE: DONATE
$99 AND GET 30 1oz servings. 20% off. I
like that because it allows people to really
experience the product at a cheaper price
7. SUCCESS!!
The reason I think this
campaign was so
successful was because
they targeted an
important issue in society
that many struggle with.
It is a need for millions.
10. REWARDS
The rewards for this project were
terrible. They were either no
rewards, or the donations had to
be very large in order to receive
anything.
1. Most of the rewards involved
nothing but putting your
name on their website.
2. If you donate $500 or more
they will let you and one
other person stay at their
resort for a week, excludes
flights and food.
11. CAMPAIGN VIDEO
Why I disliked the Video?
1. It is very unprofessional
2. The video is full of
pictures rather than
actual video
3. The audio sounds very
dull and unengaging
12. UNSUCCESSFUL!
Why was it unsuccessful?
The main reason it was
unsuccessful in my eyes was
because the video was not very
good and it effected their
marketing. Videos are crucial to
capturing an audience and
getting peoples attention.