The document analyzes two Kickstarter campaigns - one that was successful and one that was less successful. The successful campaign was for "La Guapachosa - Del Rancho a la Mesa", which raised funds for a restaurant that grows its own produce. It succeeded because the campaign page and video were polished and helped connect people to the cause. In contrast, the less successful campaign for the "LivinGrati Planner" raised less than its goal. It lacked strong rewards and did not connect people to the cause or the individuals behind the product.

1. KickStarter campaign analysis
J.J. Oliphant
Social entrepreneurship 380

2. Analysis of two campaings
 Successful campaign:
 La Guapachosa - Del Rancho a la Mesa

 Less successful campaign:
 LivinGrati Planner, & 52 Medicinal Plants

3. La Guapachosa - Del Rancho a
la Mesa


 By Familia Landero

4. La Guapachosa
 For profit business
 Focus: restaurant that grows its own produce
and makes great beer. Needs money for
equipment and repairs.
 Goal: MX$ 150,000 (approximately 8000 USD)
 Raised: MX$ 150,751
 Link
https://www.kickstarter.com/projects/160426257
7/la-guapachosa-del-rancho-a-la-mesa-farm-to-
table



5. Rewards
 Best rewards:
 Year Supply of Tacos! For only MX$ 7,000
 Catering for a party
 Lacking rewards:
 Bamboo key-chain for pledge of MX$ 100
 Hat with beer brand logo
 The rewards were best for locals that could
benefit from the restaurants food. Pretty sad for
people further out there.

6. Movie
 It was well themed. The movie helps you to feel
like you are on a picturesque farm in Mexico full
of wonderful people
 The movie helps you feel connected to each of
the people involved
 The movie was very well done

7. 
 It succeeded because it was
 very polished: great movie, great page, well
done
 Reached large audience: connected both with
people in Mexico and those away.
 Great Cause: really helps you connect with the
cause and the people behind it

8. LivinGrati Planner, & 52 Medicinal
Plants

9. LivinGrati Planner
 For profit business
 Focus: Planner/Calendar showcasing herbs
promoting balanced life. Needs money for
supplies/materials to make product.
 Goal: $150
 Raised: $437

 Link:https://www.kickstarter.com/projects/beezh
an-tulu/livingrati-planner-and-52-medicinal-
plants-0



10. Rewards
 Best Rewards
 Get a LivinGrati Planner (Batch 1) $50
 Lacking Rewards (all the rest)
 one-hour "How to use the planner" phone
consultation. $100
 Worst Reward
 The creator flies you to Big Island, HI for a 3
day weekend and drives you around with his
Tesla Model S to show you the Big Island of
Hawaii. $10,000
 Tree huger much?

11. Movie
 No connection to people and not much to the
cause

 It talked about how important it is to maintain
balance but did not show how the planner
would help you with that.

 Not poorly put together but bad vision/marketing

12. Not a Success because
 Rewards were lousy: beyond getting the
planner there wasn’t much to look forward to.
 Grasping at straws: It was so focused on
making tree-hugers happy, that it missed the
point of the planner
 No connection to people or cause: you never
even get to see the person and he never tells
you anything about his vision or cause

13. Links
 All links com from Kickstarter pages found:
 https://www.kickstarter.com/projects/160426257
7/la-guapachosa-del-rancho-a-la-mesa-farm-to-
table
 https://www.kickstarter.com/projects/beezhan-
tulu/livingrati-planner-and-52-medicinal-plants-0

