The document analyzes and compares two crowdfunding campaigns - one for a stress relief shot called Levium, and one for a turtle hatchery and hostel in Nicaragua. The Levium campaign was successful in raising $19,954 of its $25,000 goal by targeting stress relief, an important issue. It offered rewards focused on the product and had an engaging video story. In contrast, the turtle hatchery campaign only raised $115 of its $22,000 goal due to poor rewards like website mentions and an unprofessional, picture-based video without audio.

1. CROWDFUNDING ANALYSIS:
successful and unsuccessful.
BY: AARON SHIELDS

2. CROWDFUNING PROJECTS REVIEWED
LEVIUM: STRESS AND
ANXIETY RELIEF
A New Turtle Hatchery & Hostel in
Nicaragua

3. LEVIUM:
Stress and anxiety relief in a 1 oz shot

4. LEVIUM’s Indiegogo
campaign
https://www.indiegogo.com/projects/levium-stress-anxiety-
relief-in-a-1oz-shot#/
• Focus: To provide millions of users with
stress relief within minutes.
• Funding Goal: $25,000 (flexible)
• Actual raised: $19,954
• Type of Entrepreneurship: Food &
Beverage – Small business

5. REWARDS
• I REALLY LIKED THE REWARDS THEY
OFFERED, IT WAS FOCUSED ON THE
PRODUCT ITSELF.
1. Work week wellness package: They will
send 12, 1 oz servings. People want to try
the product they are funding. This gives
them a small taste of what it is about.
2. RECURRING BLISS PACKAGE: DONATE
$99 AND GET 30 1oz servings. 20% off. I
like that because it allows people to really
experience the product at a cheaper price

6. LEVIUM’s Video
https://www.youtube.com/watch?v=J6Firhbt6Wg
I enjoyed the campaign video because it told a story. It connects
with the audience on a personal level that anyone can relate too.
It draws you in and makes you want to experience their product.

7. SUCCESS!!
The reason I think this
campaign was so
successful was because
they targeted an
important issue in society
that many struggle with.
It is a need for millions.

8. A New Turtle Hatchery & Hostel in Nicaragua

9. Link to Project:
https://www.indiegogo.com/proje
cts/a-new-turtle-hatchery-hostel-
in-nicaragua#/
• Focus: Help us build a turtle
hatchery and hostel to protect
the future of Olive Ridley
turtles.
• Funding Goal: $22,000
• Actual Funded: $115
• Social Entrepreneurship

10. REWARDS
The rewards for this project were
terrible. They were either no
rewards, or the donations had to
be very large in order to receive
anything.
1. Most of the rewards involved
nothing but putting your
name on their website.
2. If you donate $500 or more
they will let you and one
other person stay at their
resort for a week, excludes
flights and food.

11. CAMPAIGN VIDEO
Why I disliked the Video?
1. It is very unprofessional
2. The video is full of
pictures rather than
actual video
3. The audio sounds very
dull and unengaging

12. UNSUCCESSFUL!
Why was it unsuccessful?
 The main reason it was
unsuccessful in my eyes was
because the video was not very
good and it effected their
marketing. Videos are crucial to
capturing an audience and
getting peoples attention.

13. Sources and Images
 https://www.indiegogo.com/projects/levium-stress-anxiety-relief-in-a-1oz-shot#/ images/ source
 https://pixabay.com/en/headache-head-ache-pain-head-ache-1910649/ image
 https://www.indiegogo.com/projects/a-new-turtle-hatchery-hostel-in-nicaragua#/ images/ source
 https://pixabay.com/en/hand-water-dislike-wet-splash-774890/ image
 https://pixabay.com/en/bad-hand-down-red-thumb-157437/ image