Rewards

1. CROWDFUNDING ANALYSIS
SHAZER LLANERA
CROWDFUNDING REWARDS:
DESIRABLE
&
UNDESIRABLE

2. UNDESIRABLE
REWARDS
TOO COMMON
NOT CLEAR
DESIRABLE
REWARDS
VERY PERSONAL
USED EMPATHY
VS

3. Reward #1
Surviving Paradise
Funding
Unsuccessful

4. Surviving
Paradise
https://www.kickstarter.com/projects/1958772891/s
urviving-
paradise?ref=discovery&term=poor%20family
This project will focus on the struggles of daily life for
the poorest of the poor. Street kids to families
struggling just to get by.
$15,000 goal
$11.00 achieved
Social

5. Surviving
Paradise
• Good content but cannot provide proof of
capability to do it (pictures/videos)
• Rewards are too common, very traditional
• No videos were created

6. Reward #2
Lyme Disease
Fundraiser
Funding Successful

7. Lyme Disease
Fundraiser
https://www.indiegogo.com/projects/lyme-disease-
fundraiser#/
This project focuses on Lyme Disease.
$1,000 goal
$1,275 achieved
Fundraiser-- Social

8. Lyme Disease
Fundraiser
• Very personal
• Uses empathy and sympathy
• Even though the reward is traditional, it is still clear
and easy to make

9. Reward #3
Help the flood-
battered Philippines
Funding
Unsuccessful

10. Help the flood-
battered
Philippines
https://www.indiegogo.com/projects/help-the-flood-
battered-philippines#/
This project is for those who suffered flood in the
Philippines
$10,000 goal
$100 achieved
Social

11. Help the flood-
battered
Philippines
• The rewards were not clear
• Doesn’t have enough proof to back up the project
• Poor video clip

12. Reward #4
Philippines Poor:
Please Help!
Funding Successful

13. Philippines
Poor: Please
Help!
https://www.indiegogo.com/projects/philippines-
poor-please-help#/
This project focuses on helping people from the
Philippines.
$500 goal
$500 achieved
Social

14. Philippines
Poor: Please
Help!
• Has a video
• The goal is very realistic
• Has a product that have benefits on it

15. Sources:
• https://www.indiegogo.com/
• https://www.kickstarter.com/?ref=nav
• https://unsplash.com/