The document summarizes the various media technologies used at different stages of planning and producing a music video project. Cameras, Blogger, YouTube, Photoshop, and Final Cut Pro were the primary tools used for construction, research, planning and editing. Blogger was used to document the entire process from research to evaluation. Footage was captured using cameras on tripods and sliders and stored digitally. YouTube provided a source for researching conventions in music video genres. Photoshop and Quark were used for designing ancillary materials like packaging. iMovie and Final Cut Pro were used to storyboard, edit and produce the final music video.

1. Evaluation - Question 3
“How did you use media technologies in the
construction and research, planning and
evaluation stages?”
For this presentation, I’m going to look all
aspects of technology used - enjoy!

2. Cameras
Though I'm already familiar with using the JVC
GYHM100E after my AS project, it was only until I
started using the fig-rig did I get get greater use of of
the camera. Rather than using the tripod this time
round, I found the fig-rig helped me move the
camera around statically with the other performers. I
thought this was a particularly important feature to
replicate in our video as it was key in the videos I
had researched. As a result of the fig-rig, I'd been
able to capture an vast assortment of shots and
angles during one base-track (e.g. I'd pull-back an
ECU into a CU, even further to a MS, eventually
tracking the performer before moving into to a highangle shot). All footage was stored on memory
cards and the external hard-drive; we'd be lost
without them.

3. Blogger
I used Blogger to record all stages of this project; from research,
planning, production, ancillary and now evaluation. Blogging was
intense compared to AS because we were to take a realistic
approach towards planning the music video.
After establishing a genre within our group, I did extensive
research looking out for the conventions of pop-music and how
we can challenge it - all of which is recorded on my blog. Blogger
was extremely helpful as I could look back and reference all my
posts. It was particularly handy out and about as I download an
app on my smartphone.

4. Sites Used In Conjunction With Blogger
Though I've used quite a few applications in conjunction to
blogging, my most significant ones used are the following:
YouTube, GIFMaker.net & ‘Preview’ (available on Mac). YouTube
was the pinnacle of my research as I could access an archive of
music videos (past & present) to research ideas for my music
videos.
I used GIFs more often as opposed to standard pictures to try and
make my blog look aesthetically pleasing rather than generic and
plain.
With Preview I could take screenshots of my research and
annotate the specific areas that intrigued me. I feel it was a basic
tool that helped me achieve a high-standard of research.
Though I used it to make note of our filming sessions, I would've
like to have made better use of TimeToast.com, the timeline
website, particularly for production stage of my blogging as I
needed to create a balance between editing and blogging - I was
rather inconsistent with my blogging at that time.
The following pictures display how I use YouTube in conjuction
with my blogging .

5. Social Networking Apps
Using Twitter and Instagram, we created these
social networking sites as a way of
communicating with our fictional audience.
Because our target audience was young
adults/teens, we thought an artist in the similar
genre to ours would regularly uploading to
Instagram as it's one of the most popular apps
between that demographic. With Twitter, we
would use it to tweet the college's Twitter
account and inform them of our location, one
time in-particular, we sent them a tweet to
inform them that we location-hunting in
Barbican during lesson. This was really useful
as it created practically no panic at all.

6. Photos hop
This was my favourite piece of software to use during the
project - Used to construct my ancillary work. I thought
the layers bar was particularly useful as I could track the
items (text, shapes, pictures, etc.) used and where I could
place them. e.g. I could choose whether I wanted the
track-listing in front of the shape I created on the backpanel - it was really simple to use. However, I think the
default-font-pallet was disappointing as I couldn't find a
font to my true-liking. The ones I ended up using (insert
example) were adequate enough. I also did a sticker
tutorial in which I compose a sticker using capture app
Camtasia - enjoy!

7. Quark
press
I rarely used Quarkxpress this year as opposed to AS. I
only really used during the planning stage of my research
to compose a digital storyboard and ancillary work to
show how I composed the back-panel on the outerhousing of my digipak. I also used a Quark story board to
present the construction of my back-panel. This gave me
insight as to how simple constructing a digipak could be.
This video was embedded from YouTube - Note: Please
watch this video on 720HD as the annotations will look
clearer.

8. Final Cut Pro
Despite using this like a pro during AS, I thought it was really tricky trying
to compile a music video. I missed the opportunity to learn about markers
in-depth until the editing process so it was more about trial and error,
rather than practise. However, the group was able to get all piece of
footage in perfect sequence with practically no fault. We thought it'd be
safe to avoid the green-screen as if we didn't film it correctly, we wouldn't
have enough time to amend our mistakes. Because we filmed outside, we
needed to use 3-way gamma-correction to fix the poorly lit pieces of
footage; it worked out well. We also incorporated use of slow-motion in
this video to enforce to male-gaze. These pictures illustrate the technique
I used to compose the sequence for our music video

9. iMovie
I made the animatic storyboard at home by scanning
the drawn up pictures onto the iMac and sequencing
them together on iMovie. Though I originally wanted to
follow Goodwin's amplification as a narrative, I thought
this video best matches disjunction as the animatic
consisted almost entirely of base-track pictures. This
turned out to be alike with our final product. This video
was embedded from YouTube.