Throughout the research, planning, production, and evaluation stages, the author used various technologies. During research, the author used Blogger to upload and edit draft posts, and used websites like YouTube and IMDb to view media conventions. Storyboards were created using PowerPoint and a scanner. Footage was captured using an HD digital camera and edited in iMovie, where sound effects and text were also added. Ancillary tasks were created in Publisher and uploaded to Blogger. For evaluation, PowerPoint and websites like YouTube and Facebook were used to gather audience feedback and compare work to other media products.