Retail Scavenger Hunt Assignment

1. Madison Canale:
The Long Ear Record Store
Coeur d’Alene, ID
Retail Scavenger Hunt

2. Mumford & Sons Delta Tour EP
EP
• The Mumford & Sons Delta Tour EP
classifies as an EP due to the fact it is a
compilation of 6 songs that plays at 30
minutes.
• According to CD Baby, the entire
release has to be under 30 minutes to
qualify as an EP. This vinyl runs at 30
minutes and 21 seconds, so some may
categorize it as an LP if they are being
technical.
Tracklist:
Slip Away
Blood with Gang of Youths
Blind Leading the Blind
Hurt
Awake My Soul
With a Little Help From My
Friends

3. Lana Del Rey: Born To Die
LP
• The Lana Del Rey album “Born to Die” is
an LP or Long Play album due to the
running time and number of songs.
• According to marshall.com, some people
argue an LP is longer than an album
while others will state an album and an
LP are one and the same.
• This album, or LP, shows that Lana is
capable of creating one cohesive project
that fans will enjoy and purchase.
Tracklist:
Born to Die
Off to the Races
Blue Jeans
Video Games
Diet Mountain Dew
National Anthem
Dark Paradise
Radio
Carmen
Million Dollar Man
Summertime Sadness
This Is What Makes Us Girls

4. “We do offer consignment for music, but
not really merchandise for indie artists.”
-Nick (The Long Ear Representative)
Does The Long Ear
Offer Consignment?

5. “Back 24 years ago we would receive calls daily, but
in today’s music world we receive direct marketing
emails or calls about once a month. The last time a
marketing rep visited us in store was 4 years ago
before that aspect of label was cut back.”
-Nick (The Long Ear Representative)
How often do marketing
reps visit from labels?

6. Events
The Long Ear does not have any events coming up but they do have a community board where
local businesses post about upcoming events. After speaking with the representative, I was
informed that the main events they take part in are Record Store Day and RSD Black Friday.

7. Record Store Day
Exclusives
• At The Long Ear, there are Record Store
Day exclusives spread throughout the
store.
• There is not a particular endocarp
where these specials are located, which
would be a good idea to implement in
the future.

8. No showcased SWAG
SWAG
• At The Long Ear, SWAG is not
showcased at checkout. Instead, they
keep some SWAG and promo items in
the back that they will give to customers
upon the purchase of a particular artist
or album. A couple months ago, they
gave me a free “Ghosteen” poster when
I bought the Nick Cave and the Bad
Seeds vinyl (pictured).

9. No specialized promo
Promo
• At The Long Ear, there was no exclusive
or specialized promo displayed
throughout the store. There were a few
posters for purchase but nothing that
seemed to draw you into one particular
artist or album.
• There is a cd listening station at the
store. However, I have noticed that the
station is not changed regularly and
features many of the same songs
throughout the year.

10. Reflection
For a local artist’s release, I would choose to utilize The Long Ear in a small way since they
do not have special events and do not display promotional material well. I would bring
some promo cds for the staff as well as postcards and stickers that could be laid out on
their counter. I would keep the quantity small so there would not be a large amount of
waste if they do not display the swag properly, which seems to be a theme.

11. References
EP’s, LP’s, Albums and Mixtapes. (n.d.). marshall.com. Retrieved October 6, 2022, from https://marshall.com/live-for-
music/moving-on-up/eps-lps-albums-and-mixtapes
Home | The Long Ear. (n.d.). Retrieved October 6, 2022, from https://longear.com/
S, P. (n.d.). What is the difference between Single, EP and Albums? CD Baby. Retrieved October 6, 2022, from https://
support.cdbaby.com/hc/en-us/articles/360008275672-What-is-the-difference-between-Single-EP-and-Albums-
#:~:text=EP’s%20must%20meet%20one%20of,is%20less%20than%2030%20minutes.
Nick. The Long Ear representative present at the store.