Record Store Scavenger Hunt

1. Gramaphone
Records
Chicago, IL
Kenneth Young

2. Per musicgateway.com an EP is an album containing 4-6 songs, EP
stands for Extended Play Record
The Extended Play Album (EP)

3. An LP according to
vinylbro.com is a Long Play
record which can contain 10-
12 songs.
The Long Play Album (LP)

4. Do you offer consignment to indie artists? Yes if they come into the store and talk to the Manager or
Owner (DJ Michael Sarafini)
How often do marketing reps visit from the record labels? Marketing Reps come in at various times
throughout the year for new products and upon request if necessary.
Research Question

5. Are there any events coming up at the store? There
aren’t any planned at the time I visited, they are usually
coordinated either by the artists manager or label. They
are usually planned around new releases, concerts or
festival that usually consist of local artists and DJs.
Here is a flyer from a previous event for DJ Honey Dijon
where she played her new release in the store.
Events

6. Exclusives

7. SWAG

8. Promos

9. Would you use this store for a local indie artist’s album release? If so, what would you do?
For instance, would you have an in-store event, consign their album, leave samplers, etc?
Yes! Partnering with Gramaphone Records for an indie artist's album release offers
credibility and a dedicated local audience. Begin with a meeting to arrange stocking the
album and plan an in-store event on release day for immediate buzz. Use joint social
media promotion with the store to boost exposure. Create a Gramaphone-exclusive
limited edition to attract dedicated fans and consider an in-store listening station for
previews. Leverage local press for additional coverage. After the release, manage
inventory, continue community engagement, and collect customer feedback for future
endeavors. This multi-pronged approach maximizes both visibility and sales for the indie
artist's album.
Reflection

10. References:
A Question We Get Often: So, Is Vinyl And LP The Same? (2021, January 2).
https://vinylbro.com/is-vinyl-and-lp-the-same/
Gramaphone Records. (n.d.). Gramaphone Records. Retrieved September 7, 2023, from
https://gramaphonerecords.com/
Gateway, M. (2019, August 22). EP: What Is An EP, What Does EP Stand For & EP
Meaning. Music Gateway. https://www.musicgateway.com/blog/music-
distribution/play-music-make-killer-ep-4-steps