1. A2 MEDIA – PITCH
G324 – Music Video Creation
By Immortal Productions

2. Market research
• Asked for opinions on genre via questionnaire
• Most came back to be R&B (Just under 50%)
• Asked a variety of ages
and genders to get balanced
results
Classical
6%
Pop
20%
Dubstep
17%
Rap
14%
R&B
43%

3. Choice
• Chris Brown (feat. Benny Benassi) – Beautiful People
• The current music video is basic
• Easy to create our own – better version
• Not really a strong star image
• We can improve this with our own
• The style looks somewhat amateur
• Which we will incorporate
• Lyrics are simple and we generated ideas instantly
• Had ideas for Andrew Goodwin theory
• Thought-beats

4. Genre Convention
• Typical star image with urban clothes
• i.e hoody and jeans.
• Fast paced music with beats
• Locations will be urban
• Streets, alleyways, graffiti

5. Target Audience
• Male and Female
• 16-21
• Young performer
• Fast paced song

6. Initial Ideas
• Clips will cut quickly
• Matching the beat of the song
• Andrew Goodwin Theory – Thought beats
• Different shots of people
• Emphasises “beautiful people”
• Different cultures, race, sub-cultures, etc.
• Intended locations
• Coventry, B’Ham, Wolverhampton
• Will have shots from outside train
• Allows audience to see change
• Hence different people from different cities.

7. Potential Star Image
• Tyler Simpson
• 17
• Aspiring Artist
• Hours are limited due to also being a student
• Has previous work in music industry

8. Production Team
• Raqeebul Rafat – Director, Writer, Co-Producer
• Abdul Azim – Producer, Co-Director, Co-Writer
• Zeeshan Ali – Co-Editor, Co-Producer, Camera Operator
• Andrew Finlay – Editor, Organiser, Co-Operator