Fernando de la Rosa is an experienced marketing and communications professional with over 20 years of experience working with brands like Toyota, VW, Martini, and Bacardi. He has held positions at international agencies and currently works as a professor teaching marketing courses. Fernando is passionate about innovating in business and communication and is looking for a new project that aligns with his vision and allows him to continue developing his professional skills and knowledge.

1. WHO IS ?

2. = Fernando de la Rosa

3. OK, BUT… WHO IS ?

4. WHO IS ? WE CAN DEFINE OURSELVES IN DIFFERENT WAYS:YOU ARE…

5. WHO IS ? YOU ARE…

6. NORDIC MIST ESTRELLA LEVANTE BACARDI LIMÓN PROFESSIONAL EXPERIENCE TOYOTA VW MARKETING & COMMUNICATION PROJECTS INTERNET START UP EXPERIENCE CABREIROA ‘99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 PORTAVENTURA MARTINI COMMES DES GARÇONS CALVIN KLEIN ASICS MALIBÚ PLAYSTATION BACARDI SUPERIOR International Development (Spain, France, Brazil, Portugal, Argentina, Mexico) First Round of investors TELEPRIX SEISGRADOS RENTING CAR Professional achievements ELISAVA. Professor of Marketing & Communication Strategies IED. Professor of Marketing & Communication UPF. MBA Marketing Professor EAE. Master Professor EDUCATIONAL EXPERIENCE International Tourism Forum - Benidorm– “360º Strategy” ESTE- "The impact of web 2.0 on marketing" Additional Info: ESADE - Communication 2.0 FUNDESEM - Marketing and advertising workshop SPEAKING ENGAGEMENTS Excelence “The consumer has the power” COETTC- “The future of advertising"

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8. YOU ARETHEEXPERIENCE THAT YOU HAVE THIS IS A SUMARY OF MY EXPERIENCE

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10. YOU ARE THE PEOPLE YOU ARE CONNECTED WITH THIS IS MY NETWORK +1.600 contacts +660 titonet FANS +900 contacts +1.180 contacts Source: Linked in + email +740 contacts

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12. YOU ARE WHAT YOU THINK I WRITTE IN MY BLOG ALMOST ALL THOUGHTS. THIS ARE THE TAGS AdministraciónagenciaanuncianteautenticidadblogsBrandingbuzz cambioscampañascasosCharlasclasescolaboracióncomprasComunicaciónConferenciasconocerconsumidores copyright Creaciónempresascrisis cursosdatosDigitaldistribucióneconomiaEducaciónemprendedoresentretenimientoEstudioseventosFacebookfidelización Frases gaming googleherramientasidentidadinspiraciónInternetjovenesmanifiestomarcasmarcasblancasmarketingmediosmercadomodasNegociosocioOrganizaciónpensamientos personal PoloPortaventuraPrediccionesPresentacionespromocionespublicidadreflexionesreputaciónResumen running seisgradossocial media sociedadsolidaridadTecnologíaTED tendencias TLDEP tribusTurismotvTwitter

13. YOU ARE WHAT YOU THINK I SUMMARIZE ALL THE KNOWLEDGE IN A COURSE. MARKETING & COMMUNICATION COURSE (80 hours)

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15. YOU ARE WHAT PEOPLE SAY ABOUT YOU TWITTER LISTS ALLOW USERS TO TAG WHAT THEY THINK ABOUT YOU Source: 4.500 Users follow Lists where I appear with this tags Piropos*: gente con la queirse a unaisladesierta, gurus, estrellitas, sospechososhabituales, inspiraexpirapiensa, interesting,…

16. YOU ARE WHAT PEOPLE SAY ABOUT YOU FIFTEEN PEOPLE HAVE RECOMMEND ME ON MY DIFFERENT POSITIONS (6 clients, 5 partners, 2 reports, 1 co-worker, 1 manager)

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18. YOU ARE WHAT YOU DO AT YOUR FREETIME THIS ARE THE THINGS THAT I LIKE TO DO Travel Fight against the dark side Sport My wife Friends Family

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20. YOU ARE WHAT YOU WANT TO DO IN THE FUTURE I LOOK FOR A PROJECT COHERENT WITH MY PRINCIPLES VISION: I want to innovate in business & communication. PASSION: I need to be passionate about the business. LIDERSHIP: Is somebody here with the vision? MARKETING BASE: 50% Sales / 50% Brand. BORN TO RUN: Time past fast so, when do we start? TEAM: people is the key of success. GLOBAL VIEW: my work place is the world. BALANCED: Personal and professional life are compatible. VARIABLE: part of my salary have to be based on personal performance. EDUCATION:sharing my knowledge & experience is part of my social responsibility.

21. YOU ARE WHAT YOU WANT TO DO IN THE FUTURE I LOOK FOR A PROJECT THAT HELP’S ME TO DEVELOP MY PROFESSIONAL KNOWLEDGE Main Focus

22. YOU ARE WHAT YOU WANT TO DO IN THE FUTURE I LOOK FOR A PROJECT THAT HELP’S ME TO DEVELOP MY PROFESSIONAL SKILLS Main Focus

23. WHO IS ? A SUMMARY COULD BE: EXPERINCED OPTIMISTIC Pioneer in the rum category Spirited (Full of life, energetic) COMMUNICATOR ENERGETIC Bat BUSINESS Passionate Uninterrupted family line of the Bacardi family INNOVATOR NEGOCIATOR MARKETING & ADVERTISING Warm Created with skill and passion by the Maestros at BACARDI rum ENTREPRENEUR STRUCTURED MIND DIGITAL Inclusive HARD WORKER TEAM BUILDING SELF-EFFACING ACTITUDE SKILLS

24. CONTACT: fernandodelarosa@gmail.com +34 620 92 89 89 Additional Info: