Uneak White's Personal Brand Exploration Presentation
Social Business Dashboard
1. What is Your Internal Priority?
Sankaranarayanan
22-23, June 2012
Chennai
Consulting Services
2. Priority
"What we learned: Social media starts with
brand priorities...It is all about what makes sense
for each brand. What are the priorities, and
what are the tools that support their goals?"
Mr Brian Snyder, Senior Manager, Interactive
Communications, Whirlpool
15. What is your Priority ?
Hmmmm
Consulting Services
16. What to Measure and Manage
Business Measure Manage
Leads by channel Effectiveness of social
Revenue channels for conversion
Conversions by channel and revenue generation
Visit loyalty Influence of social
experience in purchase
Review ratings behaviour
17. What to Measure and Manage
Business Measure Manage
Number of submission of Unmet needs: pain areas
Ideas ideas through comments, of customers, lead users,
polls, etc non users
Sharing of ideas through Which are most liked,
likes, RTs desired ideas
Rating of ideas through Perspective on popularity
votes of ideas
18. What to Measure and Manage
Business Measure Manage
Resolution rate Support cost: how to use
Support social media to bring
Resolution time down the support cost?
Satisfaction score User generate support:
How company can
Member engagement leverage the participation
of members for providing
customer support?
19. What to Measure and Manage
Business Measure Manage
Positive, negative, neutral Appeal: how people feel
Evangelism sentiment about your cause
No of fans, followers, for Awareness: Conversation
the cause drivers/
Frequently shared topics
Top shared, liked, RTed
content
20. Setting up Social Business
Dashboard
Link to the Worksheet on designing
your own metrics
Consulting Services
