Christian Carlsson presented on Grundfos' Global Working Culture initiative to drive business growth through open engagement internally and externally. The initiative aims to leverage opportunities, ideas, and collaboration using social business methods. Key elements include establishing a global community, developing community literacy and digital literacy, and increasing organizational social business maturity. Examples provided include using social media like blogs and Yammer to energize feedback loops and share work openly. The experience highlighted that culture and behavior change are important, and engagement is needed to move things forward. Tips included micro engagement, working transparently, and hosting open strategy sessions.

1. SOCIAL BUSINESS COOKBOOK
and some other stuff
Christian Carlsson
Grundfos Global Working Culture
Presented at Digital Ledelse 2015 #digitalledelse
@chris_carlsson

2. GLOBAL WORKING CULTURE @chris_carlsson
“To drive business growth, innovation, and strategy
execution, by making it normal to engage openly in the
globally connected Grundfos – internally and externally
– with a sincere intent of leveraging opportunities and
ideas, collaborating effectively, or reducing inefficiencies.”

3. WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
@chris_carlsson
GLOBAL WORKING
CULTURE
Mission (WHY)
• Identify new ways of working
effectively
• ‘Push Grundfos across the gap’
Method (HOW)
• Frontloading and Innovating
• Design Thinking
Actions (WHAT)
• Pilot Projects
• Business Consultancy
SMARTWORKER
Mission (WHY)
• Give back 1 million hours to our
business functions
• ‘Pull Grundfos across the gap’
Method (HOW)
• Scalable Deployment Models
• User Adoption Framework
Actions (WHAT)
• Worksmart portal
• Productivity Teams & Super
User Communities

4. GLOBAL WORKING CULTURE KEY MILESTONES @chris_carlsson
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader Social
Business Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012 20152013 2014
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual
Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community (VoC)
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
Worksmart
Portal

5. OUR COOKBOOK
Design credits: WonWon, Viborg
@chris_carlsson

6. PURPOSE & RESULTS @chris_carlsson

7. CASES & RECEPIES @chris_carlsson

8. INGREDIENTS @chris_carlsson
 One Grundfos
Community
 Community
Literacy
 Working Out Loud
 Digital Literacy
 Organizational
Maturity
 Social Business
Ecosystem
. . . among others.

9. EXAMPLE: MADS BLOG @chris_carlsson
Employee taking the example
to the strategic level.
Mads energizes the feed-
back loop…..
…from his phone!
An employee ads context and
more depth to the example
An employee supports the
discussion by confirming a
match between theme and
reality.
Employee proposing solution
to specific example.

10. EXAMPLE: WORKING OUT LOUD @chris_carlsson
Weekly Horizon Watch:
#wol Working Out Loud
#wow Win of the Week
#daywol Daily Working Out Loud

11. MY EXPERIENCE AND LEARNINGS @chris_carlsson
1. It’s all about culture, behavior and personal experience.
2. Endorsement is not good enough – only engagement will move
things.
3. Experience it yourself, don’t “outsource it” or fake it. If you don’t
understand it, stay away until you do.

12. THREE TIPS FOR THE ROAD @chris_carlsson
1. “Micro engage”, use your knowledge and your network, praise people.
2. Be transparent and open about your work and learnings; work out
loud; start a Monday #wol.
3. Host an Open Strategy Session (Jam).

13. THANK YOU! @chris_carlsson
Visit us at the socialbusinessjourney.com blog
Thomas Asger Hansen
Head of Grundfos Global Working Culture & Social Business
@thomasasger
Christian Carlsson
Social Business & Collaboration Lead Consultant
@chris_carlsson