Young Lions Czech Republic 2018 Media category - Team 8

1. Insight
The closest subject for advertisers
are their agencies

2. Idea
Motivate creative agencies
to interact more with their clients,
built a relationship and grow with them

3. Explanation
With strong partners (agencies)
advertisers will be more confident, take
higher risks and accept extraordinary ideas

4. Target group
Officials in brand communication

5. Strategy
Spreading #BuiltLoyalty message through
agencies

6. Online
Webpage
E-book
Offline
Brochure
Workshop for agencies

7. Workshop for agencies
Speeches
Interactive activities
Statistics reports

8. Weekly meetings
Agencies arrange periodic meetings
and they bring influential people to clients

9. Building the relationship AGENCY CLIENT
CLIENT CUSTOMER
$
$

10. Success of the campaign
Advertising becomes a strategic driving force
in a business for advertisers