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Demand Generation

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Brief Summary Highlighting Demand Generation Campaign process and tools

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Demand Generation

  1. 1. Internet & Direct Marketing Lead Generation Overview Daryl Pinto Email: [email_address] Voice: 617.869.2570 LinkedIn: http://www.linkedin.com/in/darylpinto
  2. 2. Campaign Process <ul><li>Build Campaign Strategy </li></ul><ul><ul><li>Determine the modes and verticals that best suit the partner </li></ul></ul><ul><li>Pitch Campaign Ideas </li></ul><ul><ul><li>Deliver presentation to partner management </li></ul></ul><ul><ul><li>Outline strategy, focus, call-to-actions (CTA), and promotional vehicles </li></ul></ul><ul><li>Make Collaborative Decision </li></ul><ul><ul><li>Determine final direction </li></ul></ul><ul><ul><li>Decide dates for execution </li></ul></ul><ul><ul><li>Generate all campaign materials </li></ul></ul><ul><li>Execute Campaign </li></ul>
  3. 3. Management Tools <ul><li>Sales Force </li></ul><ul><ul><li>Track each prospect contact </li></ul></ul><ul><ul><li>Generate opportunities for individual campaign </li></ul></ul><ul><ul><li>Assign follow up tasks </li></ul></ul><ul><li>Exact Target </li></ul><ul><ul><li>Upload HTML </li></ul></ul><ul><ul><li>Integrate prospect list from Sales Force </li></ul></ul><ul><ul><li>Deploy email campaign </li></ul></ul><ul><ul><li>Track email open rates & click throughs </li></ul></ul><ul><li>Manticore </li></ul><ul><ul><li>Customize HTML templates </li></ul></ul><ul><ul><li>Integrate with Sales Force </li></ul></ul><ul><ul><li>Lead tracking & scoring </li></ul></ul><ul><ul><li>Customize follow-up initiatives </li></ul></ul><ul><li>Jigsaw </li></ul><ul><ul><li>Offers business data </li></ul></ul><ul><ul><li>Assemble sales prospects </li></ul></ul><ul><ul><li>Supplement marketing campaigns </li></ul></ul>
  4. 4. Partner A Campaign Leads <ul><li>Lead distribution dependence on campaign call-to-action </li></ul><ul><li>Generate through multi-touch email campaign </li></ul>
  5. 5. Partner A Campaign Results <ul><li>Campaign revenue and capital expenditure </li></ul><ul><li>12.1X return on investment (ROI) </li></ul><ul><li>$0.14 cost per lead (CPL) </li></ul>
  6. 6. Partner A Campaign Summary <ul><li>Successful implementation of Direct Marketing best practices </li></ul><ul><li>Leveraged CRM and Lead Management tools </li></ul><ul><ul><li>Control the direction of Partner A’s campaign </li></ul></ul><ul><ul><li>Help determine which modes (i.e. telemarketing, face-to-face events, Webinars, etc.) will be most successful </li></ul></ul>
  7. 7. Thank You <ul><li>Email: [email_address] </li></ul><ul><li>Voice: 617.869.2570 </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/darylpinto </li></ul>Daryl Pinto

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