Novel Approach to Marketing


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Our focus for customers' marketing communications strategy: brand loyalty and long-term results...

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Novel Approach to Marketing

  1. 1. The Novel Approach to Marketing novel brand communications Brand loyalty Long-term results
  2. 2. novel brand communications Start with your niche … Follow a marketing communications strategy. Cultivate a community of customers. Create, inspire and lead the conversation. Continue to listen, learn and re-invent!
  3. 3. My Niche Factor novel brand communications What is my niche market? What are their needs? Pain points? How do I fill their needs? What is my authentic, sustainable value?
  4. 4. My Communications Strategy novel brand communications Who are my customers? Stakeholders? Influencers? What is my message? What are desired outcomes with each? How to engage?
  5. 5. My Customer Community novel brand communications Where are my customers online? Where can I create community? What needs are common amongst them?
  6. 6. My Conversation novel brand communications What information is valuable to my customers? How/where should I engage? What conversations are needed/missing?
  7. 7. novel brand communications It’s an endless task. This is how we help.
  8. 8. novel brand communications Brand identity that communicates value and positioning with strong and succinct visual effect.
  9. 9. Web design and development that builds online businesses, and positions companies to dominate online markets. novel brand communications
  10. 10. Internet marketing strategies designed to increase sales and create strong online presence. novel brand communications
  11. 11. PR campaigns that build credibility and provide a voice of leadership and respect. novel brand communications
  12. 12. Publications that strengthen relationships through information and consistent engagement. novel brand communications
  13. 13. Print ads, signage and collateral that help advance the sell with visual appeal and functionality. novel brand communications
  14. 14. Internal communication programs that educate, inform, motivate and recognize employees. novel brand communications
  15. 15. Social media strategy novel brand communications 1. Where’s the crowd? <ul><li>2. Network effectively </li></ul><ul><li>Value added content </li></ul><ul><li>Authentic involvement </li></ul><ul><li>Organic relationships </li></ul><ul><li>Consistency </li></ul><ul><li>3. Make it viral </li></ul><ul><li>Identify hot topics, needs </li></ul><ul><li>Spread your brand message </li></ul><ul><li>Create engaging viral “events” </li></ul>4. Monitor and manage - RSS Reader Account - Search sites, blogs, etc.
  16. 16. This Is How We Work novel brand communications
  17. 17. novel brand communications Discovery Strategy Execution Ideation Delivery Assessment
  18. 18. This Is Who We Are novel brand communications
  19. 19. Bella Lane Creative Director Experience includes 20 years providing creative direction at top ad agencies and executing marketing strategies for growing companies. Oversees functional design and development to drive successful integrated marketing campaigns for our customers. Manages our team of talented multimedia designers and developers. Director of Client Services novel brand communications Audrey Glenn Account Director Experience includes 17 years spearheading corporate communications and marketing communications strategies. Oversees brand strategy, messaging and communications programs to drive brand clarity, credibility and results for our customers. Manages our team of experienced multi-industry, multimedia writers. Director of Business Development Freelance Talent Creative Brief Internal Review Client Review
  20. 20. This Is Where We Start novel brand communications Audrey Glenn [email_address] (404) 936-3835