1. Based in the Netherlands, emeago supports technology companies entry
into the EMEA market with a low-risk, proven business development and
management solution that reflects and supports companies’ overall
business objectives and strategies.
Collaborative Partner
With over 20 years of experience in corporate marketing, product
marketing, go-to-market strategies and sales & sales management in the
IT industry, there’s little that founder and Managing Partner Han Verbaas
doesn’t know. At the same time, his experience has taught him the value
of collaboration. Verbaas found Demand Metric online, and after signing
up for an Analyst membership, soon found himself in discussion with a
Demand Metric analyst. They began working together to develop and
refine positioning for a client’s innovative solution.
“Developing a company’s positioning is a delicate process, to find the
correct wording that reflects a company’s intent,” states Verbaas.
“Demand Metric was supportive, sometimes leading in finding the correct
positioning. My assignment was to develop a Product Marketing plan for
a high-technology product. Demand Metric combined a wealth of product
management information with spot-on advisory services for me to
complete my task in time and to satisfy my client.”
Quality Advisory Services
Verbaas was pleased with the responsiveness and quality of advisory
services he has received from Demand Metric. “I would recommend
Demand Metric to my network if they have the need to develop marketing
plans and content,” concludes Verbaas.
Case
Study
“Demand Metric
combined a wealth
of product manage-
ment information with
spot-on advisory
services for me to
complete my task in
time to satisfy my
client.”
Han Verbaas
emeago www.demandmetric.com
Han Verbaas
Founder & Managing
Partner
Emeago