Designing User Experiences presentation by Rose Figliano, Founder of RXF Lab and mentor at Yodlee Interactive Incubator.
Learn more about our incubator mentors and experts at: http://interactive.yodlee.com/programs/yi-incubator/mentors-experts
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So you think your not
creative?!
โCreativity depends on what you believe you can do with the talents
and skills you already have.โ Creative Con๏ฌdence โ Tom Kelly!
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DESIGN PROCESS!
De๏ฌne%Empathize% Solve% Implement%
IDEA%
(Concept)%
Solu=on%
Scope% Hypothesize% Prototype%
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EMPATHIZE
Research and Analyze
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FRAMING QUESTIONS
Put guardrails around your research objective
Form a hypothize of what you think and feel about problem
Choose the appropriate methods
Have some open ended questions
Avoid ambiguous questions
Speci๏ฌc and actionable
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Bad Questions
What do people think about
gifts?
Good Questions
How do single adults decide
what gifts to buy?
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SYNTHESIZE YOUR FINDINGS
Articulate a few โneedsโ and few โinsightsโ
Need are verbs
Insights are discoveries
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USING THE RIGHT RESEARCH METHOD
Field Studies
Diary Studies
Surveys
Data mining
Analytics
Card sorting
Field Studies
Participatory Design
Paper Prototype
Usability Studies
Desirability Studies
Customer Emails
Usability Benchmarking
Online Assessments
Surveys
A/B Testing
Exploring/Inspire% Execute% Assess%
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DEFINE
De๏ฌne%and%Scope%your%Understanding%
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PROBLEM SPACE
Group of friends decided to travel to
Bali
Need to book accomodations
Donโt know everyoneโs preferences
Not sure what to see in Bali
Need to plan quickly
Feeling panicky
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