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February - Design Thinking Bootcamp


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This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.

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February - Design Thinking Bootcamp

  1. 1. Design Thinking Bootcamp Evan Scronce
  2. 2. How did that make you feel? Think simple. Break down your emotions, feelings and investments and what a brand does for you. Are you invested in a brand?
  3. 3. Break down. What is the video saying, thinking? What is the perception that it places on the viewer? Who is it targeting?
  4. 4. How do you feel? Scared? Crying? Better? Relived? Happy?
  5. 5. Take a breath. Agenda. 1. Who am I 2. Who are you 3. What is… 4. Exercise 5. Why is… 6. The future 7. My approach 8. Exercise 9. Closing / Questions • Morning break 15mins - 30mins • Lunch 30mins - 1hr • Afternoon break 15mins - 30mins
  6. 6. Evan Scronce Principal, User & Customer Experience Instagram – evan13e / Twitter - @designdiversi / Medium – @designdiversi
  7. 7. Who are you? Tell me something about yourself How can I make this bootcamp great for you?
  8. 8. Pick a partner. Take turns and tell each other these 3 things 1. Something you like 2. A brand you like 3. Something personal
  9. 9. Write down 3 things you think your partner would like. C’mon, give it a try J Go around the room…
  10. 10. Who am I? By day, I’m a problem solver for some of the largest companies in the world. By night/weekend, I’m a dad, husband, traveler, foodie, wino, old jeep lover, beer connoisseur and the list goes on…
  11. 11. I’m not going to define design thinking… Does anyone want to try and define it?
  12. 12. What happened? Why is design important to everyone? Now… How did this happen? Why did it happen? Who do you have to thank?
  13. 13. Tips to think about during the story I’m about to tell you. Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the user, the company, or brand, and the immediate environment whether it be physical or digital.
  14. 14. Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the user, the company, or brand, and the immediate environment whether it be physical or digital.
  15. 15. Take a breath. Any tech topics anyone wants to discuss? Automation Augmentation Chat bots Machine learning
  16. 16. Why is design important to everyone? Now… A railroad station agent in North Redwood, Minnesota, when he received from a Chicago jeweler an impressive shipment of watches which were unwanted by a local jeweler. He purchased them, then sold the watches for a considerable profit to others, then ordered more for resale. Soon he started a business selling watches through mail order catalogs. The next year, he moved to Chicago, Illinois, where he met Alvah C. Roebuck, who joined him in the business.
  17. 17. 1896 — Richard Warren Sears The establishment of the railway allowed for the first U.S. mail-order catalogs. This customer experience provided access to goods that were not available locally, it protected the consumer from exorbitant prices, and introduced the process of home delivery.
  18. 18. Let’s break down the problem. expensive watches + local jeweler – poor demographic – no distribution = no selling of watches Bankrupt watch manufacture Bankrupt local jeweler
  19. 19. Let’s give it a try.
  20. 20. 5mins Grab your partner or change 10mins Interview partner about the last gift they received 5mins Dig deeper 5mins Write a point of view statement 15mins Research / Write some ideas 5mins Show partner & gather feedback 10mins Iterate based on feedback Share Results
  21. 21. Amazon — Jeff Bezos Similar design thinking when he build Amazon. He’s taken it another step further, he’s build a public utility for customers of the world. Amazon isn’t just a commerce site…it’s storage, reseller, insights and more. According to Jeff, his business has succeeded because the customer is at the root of every decision.
  22. 22. Why did this happen? Thinking with a strategy isn’t something new. We do this everyday because we’re, well, human.
  23. 23. Humankind — Thank you We need to thank everyone. Each one of you have a personal preference and there isn’t one way that always works. We must adapt, empathize and evolve.
  24. 24. What’s next: Human’s working with Computers
  25. 25. Let’s discuss. What do you think? Do you see yourself using computational systems to help you design?
  26. 26. Bad Robot… How do we do this today?
  27. 27. Last exercise. Take the adapted methodology and use it to create a designed experience
  28. 28. Pick a place. Coffee shop. Restaurant. Bowling alley. Your choice… Use the methods you’ve learned today to design an experience.
  29. 29. Thank you. Questions?