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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014

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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014

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A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12, 2014

  1. 1. The UX Army of One How to get more done with less Jonathan Rubin @jonathan_rubin NOVA UX - Feb. 12, 2014
  2. 2. My views are my own :) Speaking as a private citizen and UX enthusiast
  3. 3. Instead….
  4. 4. 5 ways for +20% UX mirth 1. Cheap, Effective Resources 2. Quick Wins 3. Sellable Concept 4. Sharing Success 5. Build a Team
  5. 5. 1. Cheap, Effective Resources ● Templates at usability.gov (scripts, personas, Heuristic Evals, position descriptions) ● Free tool trials (not an endorsement) ○ Testing - Loop11, Utest, Usertesting.com, Skype, FiveSecondTest ○ IA - OptimalSort, XMind, FreeMind ○ Prototyping - Axure, Balsamiq, Solidify, POP ○ Ideation - UserVoice, IdeaScale, Protonotes
  6. 6. 2. How to Get Quick Wins?
  7. 7. How to Get Quick Wins?
  8. 8. Quick Wins
  9. 9. 3. Sellable Concept
  10. 10. Pick the best lingo Customer Experience? User Experience? User Research? User Centered Design? Human Centered Design? Customer Service?
  11. 11. Precedent, ROI, Case Studies ● ● ● ● Dig! Build from old reports, emails, presos Interview PMs, devs, content people Remember: good AND bad UX stories Google “ROI usability”
  12. 12. Before and Afters
  13. 13. Quick Wins
  14. 14. 1 Tester, 1 Hour, 4 Sites
  15. 15. 4. Share Success
  16. 16. Show results quickly (day of!)
  17. 17. Don’t email results - present
  18. 18. Reaction videos
  19. 19. 5. Build a team
  20. 20. Hands-on training
  21. 21. Entitle yourself ● ● ● ● ● ● User Experience Evangelist UX Specialist UX Team Lead User Researcher Usability Representative Customer Experience Advocate
  22. 22. Start with fractions
  23. 23. Hands-on training
  24. 24. Hands-on training
  25. 25. Hands-on training
  26. 26. Hands-on training
  27. 27. Summary 1. Cheap, Effective Resources 2. Quick Wins 3. Sellable Concept 4. Sharing Success 5. Build a Team
  28. 28. Thanks! @jonathan_rubin

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