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Be a stand-out designer in a
climate of “Dribbblization”
George Treviranus
Communication
Community
Peer Review
Constructive Criticism
Talking In General
=
How is web/app design viewed online?
Why is “Dribbblization” a problem?
What should I do?
How is web/app design viewed online?
Why is “Dribbblization” a problem?
What should I do?
Ask questions
Draw concepts
Prototype ideas
Create dialogue
Talk to users
Present to stakeholders
Design GUIs
Iterate, iterate, iterate
The reduction of scientific process
in digital product design between
peers.
What is Dribbblization?
illustration
logo
design
ui
typography
icon
vector
app
branding
ux
flat
lettering
web
ios
illustration
logo
design
ui
typography
icon
vector
app
branding
ux
flat
lettering
web
ios
How is web/app design viewed online?
Why is “Dribbblization” a problem?
What should I do?
How is web/app design viewed online?
Why is “Dribbblization” a problem?
What should I do?
Less focus on the human experience
Abstraction of design
Distorts problem solving
(or the problem itself)
#risk
#lookatme
#justdesignthings
What is a “design process?”
Why is “Dribbblization” a problem?
What should I do?
What is a “design process?”
Why is “Dribbblization” a problem?
What should I do?
Advocate
Consider
Procure
Educate
Advocate
Consider
Procure
Educate
Advocate
Consider
Procure
Educate
Advocate
Consider
Procure
Educate
Advocate
Consider
Procure
Educate
Advocate
Consider
Procure
Educate
https://ia.net/know-how/learning-to-see
https://uxchecklist.github.io/
https://blog.omintercom.io/the-dribbblisation-of-design/
Reading & Resources
George Treviranus
@gwtrev
gtreviranus@gmail.com

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Be a stand-out designer in a climate of "Dribbblization"

Editor's Notes

  1. How many of you rely on online communities to gain inspiration, insight, and peer feedback in the industry? We’re gonna talk about the quality of community as a way to break out of the weeds of technical details. Important to ask ourselves how can we take action to improve the industry and its standards? Main issue being addressed is the popularity of certain methods of presentation. Useful to pull from other disciplines like architecture: how do they handle design among peers?
  2. Although I might harp on Dribbble, it’s a great platform as it encourages communication between peers. A way to find jobs and network, recognize its importance
  3. What are some of the steps you take to complete a design project? Does order matter? Will you complete each step for all projects?
  4. The list goes on and on, but ultimately there are many layers to a product design Process goes deeper than simply looking for attention from peers. Your minimum objective is always have deliverables for the business and improve customer satisfaction.
  5. - Applies to any artistic craft, but for now we’ll focus on interactive design.
  6. a list of the most popular types of design on dribbble yesterday.
  7. majority have something to do either directly or mostly with user interface design.
  8. This isn’t an issue exclusive to dribbble by any means.
  9. if you can think of a platform where you can discuss your work; or discussions happen at all, you can bet people will mold the platform to fit their professional or creative needs. this includes interactive design! Can help designers network and learn more about other fields. Great, but maintaining skepticism can only benefit you.
  10. ui is very popular. by nature of housing difficult problems, it attracts designers and hard workers.
  11. by the nature of interactive product design, we’re dealing with people’s emotions and actions. anything with a user story can fall victim to this problem. a design won’t feel organic unless the full context is present.
  12. Less context means abstraction of the design, or design for the sake of design. Ultimately, a “dribbblized" perspective sees value in trends rather than optimal, targeted solutions. Unfortunately it makes stealing ideas and styles and use them everywhere on every project.
  13. What am I doing with this slide alone? I’m just telling you things you know, but in context of the rest of the presentation, I’m hopefully providing a perspective that shows care for your work. Desired result remains an unknown. Misrepresents the product.
  14. end up with a lot of attention-grabbing. not enough pushing the industry or discipline further. we want business owners to see value, and they won’t get that from a page of images with no explanation.
  15. - it’s a misrepresentation of your work that damages work potential and damages industry and disciplinary image.
  16. how can i be more mindful of my design and how i show my work online? you don’t need to be a designer to do this. in fact, everyone should take note if they’re posting work online: document everything.
  17. fun acronyms for the 21st century.
  18. Consider who we want to communicate with. Newbies and veterans will see this. Don’t let the susceptible get the wrong idea. We want to send the right message: that digital product design is more than pretty pictures.
  19. - Be an active part of the conversation and encourage your peers to drive your discipline forward.
  20. - Procure a useful and holistic process that takes into account our business values while satisfying customers and users.
  21. Don’t be afraid to give a harsh critique. Anyone who has been in a class discussion knows how daunting it is to be the focal point. Rather than view it as “competition,” instead offer constructive criticism and ways your peers can improve.
  22. - Mission: Why do we exist other than to make money? - Vision: What do we believe about the future? How can we achieve our mission?