This document discusses websites, their purpose, common conventions, and how to analyze them. It suggests websites are used to generate and engage fans, promote artists, and build brands. Typical website features include navigation bars, logos, content areas, and social media links. The document instructs to label features on websites, perform textual analysis of design elements, and create a mock band website with analysis for skills development.

1. Advanced Portfolio - Websites

2. What is a website?
Your granny has just got a
computer and has
absolutely no idea what it
does. She has asked you
to explain what a website
is. What do you say?

3. Some ideas on Purpose
• Generate new fans.
• Keep existing fans engaged.
• Promote the artist.
• Construct and consolidate a brand identity.

4. Website Conventions
What would you expect to see on a website?

5. Possible Conventions
• Navigation Bar
• Search area
• Logo
• Top/bottom Banner
• Primary Content area
• Secondary content area
• Social network links
• Store
• Subscription/member area
• Multimedia (text, image and video) content
• INTERACTIVITY!

6. What should a website analysis contain/look like?
1. Labelling
Navigation
Bar
Store
Social network
links
Primary
content
Secondary
Content
Subscription
Logo

7. What should a website analysis contain/look like?
2. Textual Analysis
The mise-en-scene here helps
suggest what type of music
the artist produces and also
signifies the brand identity.
The watercolour effect, along
with a neutral colour palette,
creates a warm, inviting
feeling for this artists
website, and gives you an
indication of their style of
music.

8. Task 1
• In your blogs make notes on the following websites.
• http://www.brunomars.com/uk/
• http://www.onedirectionmusic.com/gb/home/
• ‘Your own choice of website’
• What features do they include? How are they interactive? Do
they signify the genre of music? How?

9. Task 2
• Using the website www.wix.com have a go at creating your own band
website. This is only a mock up for skills development purposes.
• Embed your website mock-up into your blog and create a mini
analysis of it – how successful is it? How could you improve it? What
skills have you developed?