This document provides an introduction to musician websites, including why musicians need websites, what should be included on websites, and questions to consider before building a site. It recommends that musician websites have a custom design representing the artist, collect email addresses from fans, include links to purchase music and social media, and provide ways to hear the artist's music. Musician websites should also offer exclusive content, contact details, press materials, an informative bio, and news updates. Key questions addressed are the website's main purpose and how to incentivize visitors to provide contact information.

2. Musician Websites: An Introduction

Why does a musician need a website?

What should be on a musician’s website?

What questions should you ask before you
build your website?

3. Why should musicians have a
website?

The design can be completely custom and
reflect what you do visually

4. Why should musicians have a
website?

By registering your domain name, you’re
protecting your brand

5. Why should musicians have a
website?

You don’t own your social profiles – but you
own your website

6. Why should musicians have a
website?

It looks more professional and shows
commitment

7. Why should musicians have a
website?

Keeps everything related to your music in one
place and easy to find

8. What should be on a musician’s
website?

A design that accurately represents you

9. What should be on a musician’s
website?

A way to collect email addresses from potential
fans

10. What should be on a musician’s
website?

Links to purchase and stream your music

11. What should be on a musician’s
website?

Links to your social platforms so people can
follow you

12. What should be on a musician’s
website?

A way for people to hear your music

13. What should be on a musician’s
website?

Exclusive content (keep people coming back!)

14. What should be on a musician’s
website?

Contact information: don’t miss opportunities by
making it hard for people to contact you!

15. What should be on a musician’s
website?

Press resources: downloadable bios, photos
etc

16. What should be on a musician’s
website?

A great bio that gives new fans a reason to
invest their time and money in you

17. What should be on a musician’s
website?

News updates and/or blog to show you’re
active, and to give an insight into what you are
working on

18. Before building your website, ask...

What is the main purpose of your website?
Selling music? Booking more shows? Make
sure your website makes it easy for people get
what you want them to get from it.

What can you make exclusive on your website
that visitors won’t get anywhere else?

What can you offer to people to incentivise
them to give you an email address? Free track?
Exclusive video link?

19. Connect with me!

Website: electrickiwi.co.uk

Podcast: bridge-the-atlantic.com

Twitter: @ElectricKiwi

Facebook: Electric Kiwi

Instagram: @ElectricKiwi