Brand experience Dream Center Peoria Presentation.pdf
BDX Music Slides - Ross Barber
1.
2. Musician Websites: An Introduction
Why does a musician need a website?
What should be on a musician’s website?
What questions should you ask before you
build your website?
3. Why should musicians have a
website?
The design can be completely custom and
reflect what you do visually
4. Why should musicians have a
website?
By registering your domain name, you’re
protecting your brand
5. Why should musicians have a
website?
You don’t own your social profiles – but you
own your website
6. Why should musicians have a
website?
It looks more professional and shows
commitment
7. Why should musicians have a
website?
Keeps everything related to your music in one
place and easy to find
8. What should be on a musician’s
website?
A design that accurately represents you
9. What should be on a musician’s
website?
A way to collect email addresses from potential
fans
10. What should be on a musician’s
website?
Links to purchase and stream your music
11. What should be on a musician’s
website?
Links to your social platforms so people can
follow you
12. What should be on a musician’s
website?
A way for people to hear your music
13. What should be on a musician’s
website?
Exclusive content (keep people coming back!)
14. What should be on a musician’s
website?
Contact information: don’t miss opportunities by
making it hard for people to contact you!
15. What should be on a musician’s
website?
Press resources: downloadable bios, photos
etc
16. What should be on a musician’s
website?
A great bio that gives new fans a reason to
invest their time and money in you
17. What should be on a musician’s
website?
News updates and/or blog to show you’re
active, and to give an insight into what you are
working on
18. Before building your website, ask...
What is the main purpose of your website?
Selling music? Booking more shows? Make
sure your website makes it easy for people get
what you want them to get from it.
What can you make exclusive on your website
that visitors won’t get anywhere else?
What can you offer to people to incentivise
them to give you an email address? Free track?
Exclusive video link?
19. Connect with me!
Website: electrickiwi.co.uk
Podcast: bridge-the-atlantic.com
Twitter: @ElectricKiwi
Facebook: Electric Kiwi
Instagram: @ElectricKiwi