What is known as On page Activities?

1. What are
On page SEO
activities?
By : Yashvi Shah

2. Table of contents
• keywords research
• Title tag
• Meta description
• H1 to H6 tag
• URL optimization
• Canonical tag
• Content Optimization
• Image Alt tag
• Loading Speed
• Schmea markup code
• Anchor text
• Robot.txt
• Sitemap.xml
• 301 & 302 redirect

3. Keyword research
Keyword research is a research that is done
for the search queries / terms that are
entered by users on google or other search
engines with an intention to gain
information on searched query / term.

4. Title tag
Title tag is one of an important element
of website that is shown in a blue text
on SERPs (Search engine result pages)
Example - Digital pundit: Best digital
marketing course in Ahmedabad.

5. Meta description
The summary of website content
consisting of 165-170 characters
explaining the website in a precise way
that is shown on SERPs (Search engine
result pages).

6. H1 to H6 tag
H1 tag is heading that covers the main subject
of webpage.
H2 tag starts the subheading of a website.
H3 tag is to organize the sub sections.
H4 tag, H5 tag and H6 tag are used to provide
the additional information of the website.
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7. URL optimization
One of the important On page SEO activities is to optimize the URL as it
makes it easier for crawlers to crawl and index the website and in result it
provides the relevant content to the users.
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8. Robot.txt
Robot.txt file helps google bot as well
as other search engine bots to know
that which URLs of your website are
you allowing the crawler to access.
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9. Sitemap.xml
Sitemap.xml is a file that provides the
information of all your website data
including the pages, images, videos and
all other files. This file helps search
engines like Google to crawl the
website in a more efficient way.
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10. 301 & 302 redirect
301 redirect - Also known as permanent
redirection is the HTTP (hyper text transfer
protocol) means permanently moved URL.
Example - abc.com/a --> abc.com/b
302 redirect - Also known as temperorily
moved redirection is the HTTP (hyper text
transfer protocol) means moving a URL for
certain period, used in various situations like
when website is hacked.
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11. Canonical tag
A canonical tag (or rel=canonical) is a
small part of HTML code. This tag helps
the search engines to determine the
main version of page from other simliar
look alike pages from the website.
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12. Content Optimization
Content Optimization helps the search
engines as well as the users in better
understanding of content on the website.
Optimizing the content includes optimizing
keywords, meta tags and title tags as well
as relevant links.
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13. Image Alt tag
Image Alt tag is a way to describe the images
for understanding of the search engine
crawlers. It also works as an alternative in
written description of an image when the
image is unavailable to the user.
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14. Loading speed
Page loading speed helps in improving
the rank as well as in user experience
and the conversation rates of your
website. The speed varies from different
versions of devices. However, best page
loading speed for a website is 3 seconds.
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15. Schema markup code
A code that helps to present the data of your
website in structured way and represents
the content of your website in a better way
on SERPs ( Search engine result pages).
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16. Anchor text
A hyperlink text that is clickable . This is
used by search engines to index and rank
the webpages.
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17. Thank you!