Digital Abbas.pptx

1. Digital
marketing
• Keyword research
• Title
• Meta dscription
• H1 To H2 Tag
• URL Optimiztion
• Robots.txt
• Sitemap.xml
• 301 & 302 Redirect
• cononical Tag
• Content Opt
• Image Alt Tag
• Loading Speed Opt
• Schema Markup
Code
• Anchor Text

2. Keyword research
Keywords, also commonly
called search terms, are the
words that you enter into the
database search boxes.

3. Title
An SEO Title tag must contain your target
keyword. This tells both google and searchers
that your web page is relevent to this research
query. Beside, Searcher are muh more likely to
click on a web page if they see thee exact
keyword or keyord phrase they just typed in the
title.

4. Meta Description
A meta description tag generally informs and
interests users with a short, relevent summary of
what a particular page is about.

5. The <h1> to <h6> tags are used to
define HTML headings. <h1>
defines the most important
heading. <h6> defines the least
important heading. Note: Only use
one <h1> per page - this should
represent the main
heading/subject for the whole
page. Also, do not skip heading
levels - start with <h1> , then use
<h2> , and so on.
H1 Tag

6. URL Optimization
It is a process/technique in which we refine the URL
structure of the website/blog page to make the web
page more easily accessible to users and search
engine crawlers.

7. Robots.txt
A robots.txt file tells
search engine crawlers
which URLs the crawler
can access on your site.
This is used mainly to
avoid overloading your
site with requests; it is not
a mechanism for keeping
a web page out of Google.

8. A sitemap is a file where you provide
information about the pages, videos, and other
files on your site, and the relationships
between them.
Sitemap.xml

9. 301 redirect indicates that a page has
permanently moved to a new location,
a 302 redirect means that the move is
only temporary.
301 & 302 Redirect

10. a small piece of HTML code that helps
search engines to determine the “main”
version of the page from the rest of the
pages that are identical or very similar to it.
Cononical Tag

11. Content Optimization
Content optimization is the process of making
sure content is written in a way that it can reach
the largest possible target audience.

12. Image Alt Tag
The ALT tag contains the
alternative text for an image or a
visual on a web page.

13. What is page speed optimization? Page speed
optimization means improving the loading time of
web pages. This is done by serving less files, and
making sure the files are as light as possible, without
cutting into the quality or functionality of a web
page's web design.
Loading Speed Optimization

14. schema markup is a code in the form of structured
data that communicates the meaning of your page,
elements, and how users should see it to the
searching tool, and in a language, the search
engine can understand.
Schema Markup Code

15. Anchor Text
“anchor text”
refers to a
snippet of
clickable text
that takes a user
to a web page.