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Search Engine Optimization
 Topics we covered
 Seo glossary
 Understanding Search Engines
 Search Engines
 Working factor of search engine
 Google Algorithm
 Types of seo
 On_page seo
 Off_page seo
 Glossaries are the special terms & defination’s
that is used in the SEO.
SEO GLOSSARY:-
 Some of top Seo glossary that used most are :-
 301 redirect:- Permanent redirect to another
page.
 404:-HTTP status code for not founding the
webpage &document.
 ALT TEXT:-Description of an image.
 Understanding Search Engines
.
Search engines are the application or software
where we can search our querries.
Here we cover
 How the search engine is working
 How the search engine shows the related
querries to the user
 The search engine shows the results in the
SERP Pages.
Google
Google is a search engine founded by
Larry page&sergey brein in sep.1998.
Bing
Bing is created and operated by the Microsoft.It
is a crawler based search engine like Google ,
altavista.
Baidu
Baidu is a chineese search engine which was
developed by Robin Li and Eric Xu in 2000.
 TYPES OF SEARCH ENGINE
Yahoo
Yahoo was founded by Jerry Yang & David Fillo
in 1994.
Working Factor of Search Engine
 Crawling:-Crawling is
the process by which
search engines
discover and collect
information about web
pages.
 Ranking:- Ranking is the
process of determining
the order in which pages
appear in the search
engine results page
(SERP) for a given
query.
 Indexing:- Indexing is the
process of storing and
organizing the information
collected during the crawling
phase.
Google-Algorithm
Google Algorithm is a complex program which
is used by the Google for ranking the
websites in a organic way.
For ranking the websites Google mainly looking for this
key Factors,
 Content relevance
 Quality
 user experience
Types Of SEO Basics
 On-page seo:-The
optimization
technique we use to
rank inside webpages
 Technical seo:-It
includes the technical
aspects of ranking the
website.
 Off-page seo:-The
optimization
techniques we use to
rank webpage
externally
On-page seo
covers anything you can do on a webpage (or internally) to improve your
rankings.
Google pays attention to on-page SEO signals when ranking pages.It mainly
focous on
 Write unique, helpful content
 Place target keywords strategically
 Write keyword-rich title tags
 Write click-worthy meta descriptions
 Use headings and subheadings to structure your page(greater visual)
 Optimize URLs(make it simple)
Add internal links & Add external links
 Include and optimize images
 It is otherwise known as the organic seo and
brings more visitors to the websites.
Off-page seo
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings.These tactics often include
link building, guest posting, social media marketing, and more.
We have limited control over off-page SEO. Ialso uses backlink creation
 Link Building
 Content Marketing(PR,social media,Guest
posting,prodcast,content
syndication,Foroums)
 Local SEO (GMB,NAP )
 Reviews
 Events
 It mainly focous on
Technical seo
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search
engines with the goal of improved organic rankings.
Important elements of technical SEO include crawling, indexing, rendering, and architecture of the websites.
It also improves the user experience.
The key factor of the technical seo is
 Website Speed Optimization(speedup the website)
 Mobile Responsiveness(mobile friendly)
 XML Sitemaps(str of websites)
 Canonical Tag(Identifies the original version)
 SSL/HTTPS Implementation(securing websites)
Anchor text is the visible, clickable text in
a hyperlink. It's usually highlighted and
underlined, indicating a link to another
web page or document.
Anchor tags in HTML code are HTML elements used to create
hyperlinks in webpages.
Ex;-<a href="https://example.com">Website</a>
Relevant anchor text helps the Google algorithm
understand your website structure.
Various type of Anchor text are
Branded,Exact&Partialmatch,Related
Keywords,Nakedlink,Generic and Images.
USE OF
ANCHOR
TEXT
&
TAG’s
Social bookmarking
Social bookmarking is a process
where a user can
,tag,save,organise&share
webpages.it can be access
anywhwere through online
platform.
Profile creation
This factor allows user to create
profiles online where they can add
their personal and bussiness
information
Profile creation sites
 Reddit
 Padelet
 Kbin
 Mastodon
 Wordpress
Bookmarking sites
Github
Wattpad
Discogs
Blogovin
Behance

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SEO BRIEF.ppt

  • 1. Search Engine Optimization  Topics we covered  Seo glossary  Understanding Search Engines  Search Engines  Working factor of search engine  Google Algorithm  Types of seo  On_page seo  Off_page seo
  • 2.  Glossaries are the special terms & defination’s that is used in the SEO. SEO GLOSSARY:-  Some of top Seo glossary that used most are :-  301 redirect:- Permanent redirect to another page.  404:-HTTP status code for not founding the webpage &document.  ALT TEXT:-Description of an image.
  • 3.  Understanding Search Engines . Search engines are the application or software where we can search our querries. Here we cover  How the search engine is working  How the search engine shows the related querries to the user  The search engine shows the results in the SERP Pages.
  • 4. Google Google is a search engine founded by Larry page&sergey brein in sep.1998. Bing Bing is created and operated by the Microsoft.It is a crawler based search engine like Google , altavista. Baidu Baidu is a chineese search engine which was developed by Robin Li and Eric Xu in 2000.  TYPES OF SEARCH ENGINE Yahoo Yahoo was founded by Jerry Yang & David Fillo in 1994.
  • 5. Working Factor of Search Engine  Crawling:-Crawling is the process by which search engines discover and collect information about web pages.  Ranking:- Ranking is the process of determining the order in which pages appear in the search engine results page (SERP) for a given query.  Indexing:- Indexing is the process of storing and organizing the information collected during the crawling phase.
  • 6. Google-Algorithm Google Algorithm is a complex program which is used by the Google for ranking the websites in a organic way. For ranking the websites Google mainly looking for this key Factors,  Content relevance  Quality  user experience
  • 7. Types Of SEO Basics  On-page seo:-The optimization technique we use to rank inside webpages  Technical seo:-It includes the technical aspects of ranking the website.  Off-page seo:-The optimization techniques we use to rank webpage externally
  • 8. On-page seo covers anything you can do on a webpage (or internally) to improve your rankings. Google pays attention to on-page SEO signals when ranking pages.It mainly focous on  Write unique, helpful content  Place target keywords strategically  Write keyword-rich title tags  Write click-worthy meta descriptions  Use headings and subheadings to structure your page(greater visual)  Optimize URLs(make it simple) Add internal links & Add external links  Include and optimize images  It is otherwise known as the organic seo and brings more visitors to the websites.
  • 9. Off-page seo Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings.These tactics often include link building, guest posting, social media marketing, and more. We have limited control over off-page SEO. Ialso uses backlink creation  Link Building  Content Marketing(PR,social media,Guest posting,prodcast,content syndication,Foroums)  Local SEO (GMB,NAP )  Reviews  Events  It mainly focous on
  • 10. Technical seo Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and architecture of the websites. It also improves the user experience. The key factor of the technical seo is  Website Speed Optimization(speedup the website)  Mobile Responsiveness(mobile friendly)  XML Sitemaps(str of websites)  Canonical Tag(Identifies the original version)  SSL/HTTPS Implementation(securing websites)
  • 11. Anchor text is the visible, clickable text in a hyperlink. It's usually highlighted and underlined, indicating a link to another web page or document. Anchor tags in HTML code are HTML elements used to create hyperlinks in webpages. Ex;-<a href="https://example.com">Website</a> Relevant anchor text helps the Google algorithm understand your website structure. Various type of Anchor text are Branded,Exact&Partialmatch,Related Keywords,Nakedlink,Generic and Images. USE OF ANCHOR TEXT & TAG’s
  • 12. Social bookmarking Social bookmarking is a process where a user can ,tag,save,organise&share webpages.it can be access anywhwere through online platform. Profile creation This factor allows user to create profiles online where they can add their personal and bussiness information
  • 13. Profile creation sites  Reddit  Padelet  Kbin  Mastodon  Wordpress Bookmarking sites Github Wattpad Discogs Blogovin Behance