This document discusses various on-page SEO activities including keyword research, optimizing page titles, meta descriptions, URLs, heading tags, robots.txt files, anchor text, content, image alt tags, page speed, XML site maps, 301/302 redirects, canonical tags, and schema markup code. The document provides brief explanations of each activity and how they can help with search engine optimization and user experience.

1. BY : JANVI
BAROT
SEO ON PAGE ACTIVITIES

2. Table of content
 Keyword Research
 Title
 Meta Description
 URL Optimization
 H1 to H6 tag
 Robots.txt
 Anchor text
 Content opt
 Image Alt Tag
 Loading speed
Optimization
 Site map xml
 301 to 302 Redirect
 Canonical Tag
 Schema mark up code

3. Keyword Research
 Keyword research is
the process of finding
and analyzing search
terms that people enter
to search engines.

4. Title
 A strong page title can
improve SEO on your
site and improve the
user experience
because of its
prominence on the
page.

5. Meta description
A meta description tag
generally informs and
interests users with a short,
relevant summery of what a
particular page is about.
Digital pundit

6. URL Optimization
 We refine the URL
structure of the website
page to make the page
more easily accessible
to users and search
engine crawlers.
Digital pundit

7. H1 to H6 Tag
 The H1 to H6 tags are
used to more define
HTML heading. H1
defines the most
important heading and
H6 define the least
important heading.
Digital pundit

8. Robots.txt
 A robots.txt file tells
search engine
crawlers which URLs
the crawler can
access the Site.
 This is used mainly to
avoid overloading
your site with request.
Disallow, do not show
terms and condition in
search result.
Digital pundit

9. Anchor text
 Anchor text is the
clickable text in a hyper
link. To optimize your
anchor text, it’s important
that use relevant
keywords.
Digital pundit

10. Content optimization
 Content optimization is
the process of making
sure content is written
in a way that it can
reach the largest
possible target
audience, include
making sure
associated keyword
are present, adding
meta and title tags,
and relevant links.
Digital pundit

11. Image alt tag
 Image alt tag is an
HTML attribute
applied to image tags
to provide a text
alternative for search
engines.
 Appling image to alt
tags such as product
photos can positively
impact in search
engine rankings.
Digital pundit

12. Loading speed optimization
 Having a fast page
speed is essential.
many factor, many
factors, such as your
web hosting and page
size, affect page load
speed.
 As long as your
website loads in
around 3 second, you
should be fine with
Digital pundit

13. Site map xml
 A sitemap is a file
where you provide
information about the
pages, videos and
other files on your
site, and the
relationships between
them. It also helps
search engines
understand your
website structure.
Digital pundit

14. 301 to 302 Redirect
 301 redirect
 Protocol 301 moved
permently redirect status
response code indicates
that the requested resource
has been definitively
moved to the URL given by
the location headers.
 302 redirect
 Protocol 302 found redirect
status response code
indicates that the resource
requested has been
temporarily moved to the
URL given by the location
Digital pundit

15. Canonical tag
 canonical tag is a way of
telling search engines
that a specific URL
represents the master
copy of page.
 HTML code that defines
the main version for
duplicate and similar
page.
 In other words, if you
have the same or similar
content available under
different URLs you can
use canonical tag.
Digital pundit

16. Schema mark up code
 Schema mark up
code informs the
search engine
precisely what your
content is trying to
convey on your web
page.
 It coverts unstructured
data into structured
data
Digital pundit

17. Thank you