Gender issues in Psychology, Social Psychology, A lecture delivered to BBA III in Psychology

1. Gender and Social Psychology
Session 12
BBA III
29-12-15
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

2. Gender Roles
The set of expectations, defined by a particular
society, that indicate what is appropriate
behavior for men and women.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

3. Sexism
Negative attitudes and
behavior toward a person based on
that person’s gender.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

4. Social Psychology
Social psychology is
the scientific study of how
people's thoughts, feelings,
and behaviors are influenced
by the actual, imagined, or
implied presence of others
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

5. Persuasion
The process of changing attitudes, one of the central concepts
of social
psychology.
•Message Source
•Characteristics of the Message
•Characteristics of the Target
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

6. Message Processing
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

7. Cognitive Dissonance
The conflict that
occurs when a person holds two
contradictory attitudes or thoughts
(referred to as cognitions).
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

8. Social Cognition
The cognitive processes by which people
understand and make sense of others and
themselves.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

9. Schemas
Sets of cognitions about
people and social experiences.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

10. Central Traits
The major traits considered in forming
impressions of others.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

11. How we make decisions
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

12. Attribution Bias
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

13. Social Influence and Groups
Social influence
The process by which
the actions of an individual or group
affect the behavior of others.
Group
Two or more people who
interact with one another, perceive
themselves as part of a group, and
are interdependent
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

14. Conformity
A change in behavior or
attitudes brought about by a desire to
follow the beliefs or standards of other
people.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

15. Group Dynamics
• The characteristics of the group
• The situation in which the individual is
responding.
• The kind of task.
• Unanimity of the group.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

16. Compliance
Behavior that occurs in
response to direct social pressure
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

17. Techniques to increase compliance
• Foot-in-the-door technique .
• Door in the face technique
• That’s-not-all technique.
• Not-so-free sample.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company

18. Obedience
A change in behavior in
response to the commands of others.
Robert Feldman Understanding Psychology
10th Edition, McGraw Hill Company