Personal Brand Exploration Slideshow

1. PERSONAL BRAND EXPLORATION
Xzayver Curry
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. A kid from military parents. Born on a base in
Washington State. Youngest child of six. Always
grew up moving every couple of years. Finally
found a home in Charlotte. Where I had found
comfort and stability with my parents being out
of the military. In this time I always had a
passion for sports. Then for months I got
bombarded with Dan Patrick Sportscasting
School ads on YouTube. And decided to make
the move.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Sports Reporter
• Director
BRAND ARCHETYPE – The Guy
Next Door archetype. Its very
opening and welcoming to people
and will help others. But at the same
time knows how to work hard and
get to business. Very humble and
down to earth.
[Sportscaster] for [ESPN]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Amanda McCullough
Outreach Plan:
• Research job description before applying.
• Either a phone call to set up a interview. Or maybe a
email to get in contact
• By calling and email after our interview or meeting.
[Senior Recruiter for ESPN
Evan Vogel
Outreach Plan:
• Research Mets stats to impress him with.
• Email about job openings. Call if number is available
• Within a year of Graduating.
Senior Manager/ Talent
Acquisition for Hulu/Disney
+/ and ESPN +
Jon Bobrow Outreach Plan:
• Get multiple suits and Research the facility in New
York. And living in New York
• Going to Barstool Headquarters after emailing. Also
dming on socials.
• Within a year of Graduating.
Manager/ Talent Acquisition
for Barstool Sports

5. GOALS
Short Term: Within a Year of Graduating
• I want to either be in my field working for a local
channel. Or maybe a smaller company affiliate to Fox
sports or something like that.
• Getting a job is progress to my goal.
Mid Term: By 5 years
• I want to at least have had a meeting with ESPN or
maybe a internship with a big name company. Have
some type of connection to being at a big name
organization.
• Having connections to these companies is progress
to my goal.
Long Term: 20 years
• Either be on camera talent or have a important role in
a big name company
• Having any job is proof of progress towards my goal.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Editing with Adobe
SOFT
HARD
Novice / Adept / Expert
Sports Analytics Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Conflict Management Novice / Adept / Expert
Being on Camera
SOFT
HARD
Novice / Adept / Expert
Researching Novice / Adept / Expert
Brainstorming Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

7. I help the good people at home. Enjoy their
sports events. By talking sports. And sharing
key information about their favorite teams.
_______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• I have called baseball games
• I have operated camera for multiple
games
• I was leader on music video project in last
Class.
• I have hours working in the studio at Full
Sail.
Education:
• Had one year studying at local colleges in
North Carolina
• Currently taking courses sportscasting
courses at Full Sail University.
Awards:
• Have over 50 hours Volunteering with
WWE NXT
• Volunteered with March Madness

9. COMPETITION
Zachary Grady
Industry Experience:
• Studio Anchor for WWNY-7 TV
• Worked with ESPN Radio
• USA Today
• WWE NXT
• XFL
Education:
• Full Sail University Sportscasting Degree
• SUNY Brockport Bachelor of Science
• Hudson Valley Community College Associate of Arts
Leadership Experience:
• Was on a Lacrosse Team and Football team
• President of a Fraternity
Skills and Proficiencies:
• Customer Service- 16endorsements
• Advertising-3 endorsements
• Team Leadership -3 endorsements
Xzayver Curry
Overall Online Presence:
• He has over 500+ connections. Yes his banner is
customized. His headshot is a picture of him and Dan
Patrick not lookin at the camera. So I don’t know if this
is a good headshot. But it’s a good picture to share.
URL is not customized
• https://www.linkedin.com/in/zacharygrady/
• Grade: 80 out of 100
HEADSHOT
Industry Experience:
• Worked with NXT
• Worked in Orlando Magic center for
March Madness
• Have over 50 hours in studio
Education:
• Current student in Dan Patrick Sporstcating Program
Leadership Experience:
• Head Busboy/Dishwasher at last Job
• Captin of summer League Team
Skills and Proficiencies:
• Video Editing- X endorsements
• On Camera talent- X endorsements
• Communication Skils- X endorsements
Overall Online Presence:
• . Don’t have a LinkedIn.
• Grade: 0 out of 100

10. COMPETITION
Michael Kataja
Noteworthy Experience:
• Award Winning Video Editor for ESPN
• Award winning Editor Supervising for ESPN
• Worked for MLB side of ESPN
Xzayver Curry
Industry Experience:
• Supervising Video Editor for ESPN
• MLB statcast operator for ESPN
broadcast
Education:
• Quinnipiac University Bachelors in Communication
Degree
Skills and Proficiencies:
• Adobe Suite editing- 19 endorsements
• Broadcast Television-20 endorsements
• Radio- 10 endorsements
Overall Online Presence:
• Over 500+ connections. No customized banner, but has
a decent headshot. He does have a customized URL.
From what I see no articles. Very detailed LinkedIn.
• https://www.linkedin.com/in/michael-kataja-
189b892b?lipi=urn%3Ali%3Apage%3Ad_flagship3_prof
ile_view_base_contact_details%3B1HpnyOqySbeNqkf
ZPoaYQg%3D%3D
• Grade: 95 out of 100
Industry Experience:
• Worked with NXT
• Worked in Orlando Magic center for
March Madness
• Have over 50 hours in studio
Education:
• Current student in Dan Patrick Sporstcating Program
Leadership Experience:
• Head Busboy/Dishwasher at last Job
• Captin of summer League Team
Skills and Proficiencies:
• Video Editing- X endorsements
• On Camera talent- X endorsements
• Communication Skils- X endorsements
Overall Online Presence:
• . Don’t have a LinkedIn.
• Grade: 0 out of 100

11. BRAND POSITION
I am just a sports fan who loves talking and
watching and playing sports. I can always interact
with sports lovers and talk about just about
anything. It is my passion.
“EVERYMAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NXT
‣ 05/15/2023 | WWE Performance Center
• Career Development’s Open door
‣ 05/10/2023 | Full Sail University
• NFL Tampa Bay Buccs game
‣ October-January | Tamba Bay,FL
Digital Marketing
• Primary Content: Highlights of whatever event I am at. Also
me commentating over the games/events.
• Primary Tools: Instagram, Twitter, Youtube all of the
platforms that are big right now. I will promote it any chance I
have.
• Website: I will send people to my website to see what I'm all
about. Right now people don’t know me or my content, but the
website will help have all my best work in one area.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who is either in Sportscasting or something
along the lines of sports. With experience and can
share their journey in their career. By 03/24/2025
Formal Education
• Sportscasting Degree. 03/24/2025
Technical Skills
• Adobe editing skills– Skillshare, October 2023
• Sports Analytics- Researching, January 2024
• On Camera work, March 2025
Soft Skills
• Communication – Full Sail University, October 2023
• Problem Solving, March 2025
• Teamwork, October 2023

14. Xzayver Curry
You know how you sit at home watching a game. But you here the same
voices every single week. Well what I would do is bring in a new voice. A
new source for people to listen to. Younger and more diverse. In fact every
person I talk to always talks about how I have the voice to be on their tv
every week. I also have the knowledge of the game and ability to entertain
and inform. Also according to my Degree yes I have a major in
Sportscasting. But I also have a minor in storytelling.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
https://www.indeed.com/career-advice/resumes-cover-
letters/hard-skills-vs-soft-skills
https://www.mendeley.com/reference-management/reference-
manager
https://www.linkedin.com/in/amandamccullough7?trk=public_pr
ofile_browsemap
https://www.onetonline.org/link/summary/27-3011.00
https://www.linkedin.com/learning/subscription/topics?src=go-
pa&trk=sem-
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9984129&cid=&gclid=Cj0KCQjw9deiBhC1ARIsAHLjR2BRPhQ
uGAozPYEkgunetx9IC37i_xVSb27hcyOzYyD6-XPTf0P-
cfIaAt7GEALw_wcB&gclsrc=aw.ds