I Learned that building the brand is crucial and having credentials with other people in your projected work field is very beneficial.

1. PERSONAL BRAND EXPLORATION
Christian Christley
Project & Portfolio I: Week 1
02-6-2023

2. I am Christian Isaiah Christley. Being adopted
showed me at a young age you never have to
settle. No matter the situation you cannot give
up and there is something always better or
worse out there. Don’t want to say the typical
“everyone doubted me” because they supported
me. I had multiple opportunities I may have
squandered but finally realized that my purpose
is greater than my selfish needs. I want to be a
difference I peoples life through entertainment.
Entertainment paved my way through childhood
and I just want to pass it on.
Personal Brand
Exploration
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• TV News Anchor
• Morning Show Host
BRAND ARCHETYPE – ”The Hero,
The Warrior, The Champion.” As the
test results say, It shows that no
matter what my intentions and my
end goal will prevail because of the
people. I can build them up around
me and motivate them to do
anything they set their minds to.
BROADCASTING for SPORTS
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Curt Casper
Outreach Plan:
• I will make sure and be completely prepared and on
time when I’m going to an event either to observe or
participate.
• I’ve reached out on Instagram and we had a few
conversations and I’ve been set up with an internship in
February.
• The next time we will talk will be in person either for an
MMA event for “Elevate” or Spring Football in La
Marque.
PROFILE
PICTURE
Management Assistant Clear
Life Media
Todd Moore
Outreach Plan:
• Having him as my Muy Thai coach I can say I have a
good way of accessing him.
• I started by attending his classes and wanted to do all
the extra training and once I realized he was a WWE
fan and a broadcaster. I knew I could learn a lot from
him.
• I will meet up with him this week for training.
PROFILE
PICTURE
Trainer at Team Tooke
Paul Levesque
Outreach Plan:
• I’ve been up and personal with him twice now, if he’s
good with faces he will remember.
• As of now I can send him resumes when I could and
with Full Sail being a sponsor for WWE and that’s
where NXT was for many years. It will help to get in the
door
• Most likely as soon as I graduate and if I’ve spoken to
him previously then it will be easier to get the ball
rolling.
PROFILE
PICTURE Executive Vise President

5. GOALS
• I want to have worked at Clear Life Media for about a
year. By the time I graduate trying to move on to
WWE will be easier with the experience from Clear
Life.
Mid Term: 2028
• I want to be employed by WWE full time and would
also love to have my own podcast, to where I could
talk to all athletes and broaden my brand. Branching
off into the football and sports side of things for my
next adventure.
Long Term: 2038
• Still being in WWE, not full time I will have options to
do other things kind of like The Rock or John Cena. I
will be a bigger than life persona, branching from
movies to entertainment, comedy. Being one of the
biggest talk show host ever. I just want to entertain.
After all that’s said and done, I would love to go
coach football with my little brother at a high school.
At that time, he will most likely be the head coach at
Magnolia which is our hometown.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Software Spreadsheet
SOFT
HARD
Novice / Adept / Expert
Internet Browser Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Analytical Or Scientific Software Novice / Adept / Expert
Writing Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert

7. I will show people the best version of
themselves by changing their own
perception.
PROMISE

8. CREDENTIALS
Work Experience:
• Fire Ant Brewery, lead line cook
• Wildcat PPE Cut Lead for my pod.
Education:
• Full Sail University undergrade broadcast
journalism (6 months)
Awards:
• Promoted to Level 1 Muy Thai Team
Took.
• Promoted to Leadership at Team Tooke.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mathew Frasier
Industry Experience:
• None
Education:
• North Warren Central School
• Full Sail University Undergrade
Leadership Experience:
• Operations Manager/ Section Sergeant
• Sales Manager
Skills and Proficiencies:
• Leadership – 1 endorsements
• Operation Monitoring - 1 endorsements
• Time Management- 1 endorsements
YOUR NAME
Overall Online Presence:
• How many connections? 11, banner image
customized? Yes, professionalism of headshot? Very
Professional, how detailed is the profile? Very detailed,
published articles? Yes, active on other social media?
No, is their LinkedIn URL customized? Yes
• Grade: Poor, Average, or Superior?, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Magnolia High School
• Full Sail University Undergrade
Leadership Experience:
• Fire Ant Lead Line Cook
• Wildcat PPE Cut lead over my pod.
Skills and Proficiencies:
• Good Speaker - 0 endorsements
• Motivational - 0 endorsements
• Leadership – 0 endorsements
Overall Online Presence:
• How many connections?0, banner image customized?
no professionalism of headshot? 0, how detailed is the
profile? Not detailed, published articles? No, active on
other social media? No, is their LinkedIn URL
customized? No
• Grade: Poor, Average, or Superior?, 10 out of 100

10. COMPETITION
Curt Casper
Noteworthy Experience:
• Launched 3 successful high school TV Stations.
• Worked for NTV News and Khas-TV, Sports and News
Reporter for KPTM Fox 42 News in Omaha, Nebraska
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience: 4 year
certified high school Video
Production/Graphic Designer.
Education:
• Education experience goes here: Bachelors of Art in
Mass Media with an emphasis In Broadcast Journalism.
Skills and Proficiencies:
• Journalism - 10 endorsements
• Social Media – 9 endorsements
• Video - 8 endorsements
Overall Online Presence:
• How many connections? 454, banner image
customized? No, professionalism of headshot?No , how
detailed is the profile? Mainly details, published
articles? No, active on other social media? Yes, is their
LinkedIn URL customized? Yes
• Grade: Poor, Average, or Superior?, 85 out of 100
Industry Experience:
• None
Education:
• Magnolia High School
• Full Sail University
Leadership Experience:
• Lead Line Cook at Fire Ant
• Wildcat PPE Cut Lead for my pod
Skills and Proficiencies:
• Good Speaker- 0 endorsements
• Motivational – 0 endorsements
• Leader - 0 endorsements
Overall Online Presence:
• How many connections?,0 banner image customized?
No ,professionalism of headshot? No ,how detailed is
the profile? Not detailed, published articles?, active on
other social media? Yes, is their LinkedIn URL
customized? No
• Grade: Poor, Average, or Superior?, 10 out of 100

11. BRAND POSITION
“For anyone listening, I’m Christian Christley or
“Chritleyy” I defer from the competitor because I
don’t shy away from conflict. I will embrace
anything and everything in the way to make sure
the people get the best and most factual content
around. Some people want to tell you what you
want to here, but Chritleyy will tell you what you
need to know.”
“CHRITLEYY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Elevate Fighting Championship
‣ 4-15-23 | BOOKER T WORLD Gym Arena
• Cage Fury Fighting Championship
‣ 2-17-2023 | Dallas, TX
• Space City Heat Football Game
‣ 2-12-23 Sugar Land, Tx
Digital Marketing
• Primary Content: I would post simple talk show content with
my opinion, and I have experience so hopefully I’d be credible
enough. Would try and get bigger names on my stuff to bring
the followers up.
• Primary Tools: I’ll use the main three and which are
Facebook, Instagram, Twitter. I would not post everyday
unless I had a following. My post would be less often but with
more impact until that following for content grows.
• Website: It can reach out to a much larger, credible audience
and will take you more serious considering it’s not a social
media site.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My current Mentor Is Todd Moore and we he does
everything I want to do as a profession, except work for
WWE. He even knows some wrestlers. I knew all of this
slowly and I think that’s why I gravitate towards him
because he is so humble.
Formal Education
• Full Sail Bachelor’s Degree in Broadcasting (2024)
• Kinesiology Degree from University of Houston (2035)
Technical Skills
• Word Processing Software - Full Sail, 12/23
• Music Or Sound Editing Software – Full Sail, 12/23
• Enterprise Resource -Full Sail, 12/23
Soft Skills
• Writing- Full Sail, 12/23
• Time Management- Full Sail, 12/23
• Social Perceptiveness- Full Sail, 12/23

14. YOUR NAME
If you don’t know, know you know. Know your role. In fact, once I
established my role in life, I put it to use in everyday life. At work we had
some not so happy people saying they should not be here because this and
that. I helped them realize that no one is forcing them to stay. You applied
and you knew what the job took. You should never be mad at anyone else
for your faults. No matter what your job is, do it to the best of your ability.
Picture of You
Goes Here

15. REFERENCES
. 27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). Retrieved February 7, 2023, from
https://www.onetonline.org/link/summary/27-3011.00
Clear life media. Clear Life Media. (n.d.). Retrieved February 7,
2023, from https://www.clearlifemedia.com/
Martial arts classes at Team Tooke Mixed Martial Arts
Academy. Team Tooke Mixed Martial Arts Academy. (2023,
January 10). Retrieved February 7, 2023, from
https://teamtooke.com/
Sign up. LinkedIn. (n.d.). Retrieved February 7, 2023, from
https://www.linkedin.com/search/results/all/?fetchDeterministic
ClustersOnly=false&heroEntityKey=urn%3Ali%3Aautocomplet
e%3A1816637239&keywords=broadcaster&origin=TYPEAHE
AD_HISTORY&position=0&searchId=dacf8d34-b167-4cc3-
bc1e-186c460aac40&sid=%2CXO
Home. WWE. (n.d.). Retrieved February 7, 2023, from
https://www.wwe.com/