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Talent Management as a Profession in Localization Industry
- 1. Talent Management 12.11. 2019. Localization Talent Management as a Profession Xingchen Hu, Aaron Bresler, Yan Ning, Tianlin Li
- 3. From a language study student to a talent manager in Language Service Industry My story CREDITS 3
- 4. 01 03 TABLE OF CONTENTS Introduction to Talent Management Profile & Skills 02 Challenges Technology 04 4
- 5. “Successful talent management can improve communication, collaboration and productivity.” INTRODUCTION 5 *https://www.l10npm.com/blog/what-is-talent-management
- 6. What is Talent Management in the localization industry?
- 8. 8 What is important for you in choosing a career?
- 10. Make a contribution 10 ❖ Actively seek ways to help linguists improve their craft ❖ Help colleagues save time, money and resources ❖ Be the voice of your organization - deliver a great product
- 11. Solve interesting problems 11 Find the right people Measure performance and provide training Simplify processes
- 12. Opportunities
- 13. Localization - a growing industry 13 ● Global market expected to reach $56.18 by 2021 *Nimdzi
- 14. 14
- 15. What skills do you need to be a talent manager?
- 16. Leadership Professional Communication Human Resources Can-Do Attitude Tactical planning Intercultural awareness OUR ACADEMIC AREAS Essential Skills 16
- 17. Discussion
- 18. 18 This company is looking for a translator. What qualifications do you think they should have? Our client is a biotechnology company in Columbia, Maryland. The candidate will be translating documents pertaining to medical technology to the French language.
- 19. Technologies
- 20. Crowdsourcing & Community Translation Translator ➡ Talented Communicator …... New Trends Data Driven Communication Automation Customization …... Tools: VMS & TMS 20
- 21. Resources 21 The general theory of the translation company If you are interested in learning more in this field, here are some online courses. ● Managing Talent URL: https://www.coursera.org/learn/managing-talent ● Getting Results through Talent Management URL:https://www.ecornell.com/courses/human-resources/getting-results-through- talent-management/
- 22. Works Cited 22 Beninato, Renato et. al. “Nimdzi 100.” Nimdzi (March 2018): 10 December 2012. Indeed. "Find jobs." 10, Dec. 2019, https://www.indeed.com/q-Vendor- Manager-Localization-l-United-States-jobs.html ATA. "ATA School Outreach Program." 12 Dec 2019, https://www.atanet.org/ata_school/.
Editor's Notes
- We are presenting Localization Talent Management on the vendor side to undergraduate students who has language background.
- We are presenting Localization Talent Management on the vendor side to undergraduate students who has language background. we are aiming to evangelize what vendor management is in the localization industry, possible career opportunities and the challenges they might face out there. There will also be a discussion activity and Q&A, when students can talk about their concerns.
- On this slide, a professional will talk to the students about his or her own story. Why he or she becomes a talent manager in a language service company. He / She will mainly focus on: Introduction Language study background How they got into vendor management
- After we got students interested in the topic through a real-life example, we will walk them through some key concepts of talent management, skills required to become a talent manager, the challenges of being a talent manager and the technologies that are being used in talent management.
- In this slide, we just introduce a concept of talent management to address the importance of it.
- Before we start talking about Talent Management, the presenter needs to introduce “what is localization industry”. The localization industry consists of companies that provide translation and communications services for businesses that want to customize their product and marketing communications for local markets around the world.
- Title shifting Not vendor, not supplier, understanding and acknowledging the importance of translators is essential Risk Management Dedicated Talent Management is ultimately about risk management. The primary function of the talent manager is to identify the true talent from the cacophony from the worldwide providers claiming to be the best at everything. They need to ensure that all projects are assigned to qualified and reliable providers, therefore mitigate the adverse impacts to localization workflows and product. Function - Critical help for PM(project Managers) One of the key functions of Talent Managers is to increase the efficiency of PMS. Having qualified and readily available talent pools in place for pMs to assign projects to. On-ground regulator Localization industry is self-regulated.
- Pose this questions to students. Some students will certainly mention salary, but others will mention other important factors. Some examples may include… Helping others Problem solving Growth Good work environment Demand for the skills of the position In fact, while salary matters, it is not enough to ensure one’s satisfaction. This may be obvious, but it is worth mentioning. The following slides will address these skills by elaborating not only on how talent management can fulfill these requirements for oneself, but also how talent managers are in a position to help others achieve these in their profession.
- Hire the right people - You choose who will be the voice of your organization! (ex. of an awesome campaign, perhaps Nintendo, and their ability market their work perfectly here) You are a liaison - Linguists work hard, and you have a chance to help them provide a meaningful contribution (ex. of inviting them to company) Track their performance - Work with data and statistics, be the eyes that spot errors others in your company won’t be able to catch (ex. )
- There are three ways that a vendor manager can make a meaningful contribution to others Make linguists happy Most people want more than money. They want to grow, learn and become better. Help linguists become better Motivate linguists to reach their potential Make colleagues happy Find the right people Help company save time and money from mistakes. Make customers happy Help customers enjoy a great product
- Problem Solving (three images - triangle) Find the right people Each project is different. Translators will have different areas of expertise and different strengths. You will need comprehensive onboarding to ensure that they are qualified and that their skills match your specific projects. Measure performance and provide training Use a complex set of metrics such as accuracy, terminology, grammar, style etc. Based on the data, you may need to determine which areas to provide training on and how Simplify processes Think about common mistakes in your company processes and think about how they can be avoided Be flexible and think about how processes can be done faster.
- This is a graph provided by Nimdzi showing the growth of the localization industry by year. The takeaway is that there is more and more material to translate, and the demand for vendor managers will only grow. Source Nimdzi - PDF, Nimdzi 100 first edition
- This graph shows job listings for localization vendor managers across the United States on indeed.com. While this is a useful reference, students should be reminded that many of these are entry positions and that salary increases considerably in the largest cities of the U.S. Sources Indeed.com: https://www.indeed.com/jobs?q=Vendor+Manager+Localization&l=United+States
- A company can’t grow healthy without the right people in place. Talent manager is the ambassador for the company to promote the employer brand and employee value proposition. Leadership: You will need leadership to drive the workforce planning, to build and implement productive ways to support the company’s long-term development. Communication: A talent manager needs to talk to candidates, new hires, recruiting agencies and internal stakeholders. Professional communication skill is essential for you to understand the needs of different parties, foster good working relationships, which can in turn improve morale and efficiency. HR: HR includes both soft skills and Hard skills. Many may think it’s people skill, but I want to emphasis that, HR is also evolving. Skills to master Human Resources Information Software, This allows HR activities and processes to occur electronically, making the workload lighter and more efficient for HR professionals. These specialized tools may vary somewhat from organization to organization, but most offer core functionality that helps HR organizations run smoothly. Can-Do Attitude: Skilled talent managers anticipate roadblocks in the recruiting process and engineer ways around them. Tactical planning: Plan the workforce and recruitment roadmap is talent manager’s core function. Intercultural awareness: LSP is a very multicultural environment. You may work with candidate or colleague from any country. Be aware of the differences and respect each individual is the basic.
- Imagine if you are a talent manager at a language service company, and your team asks you to hire new translators. Based on this instruction, what kind of qualifications will you list on your job posting?
- How could technology facilitate the process of vendor management? Vendor Management System (VMS) and Translation Management System (TMS) have been widely implemented by both buyers and sellers from the translation industry. Those tools are designed to maintaining vendor database, selecting or managing vendors, assigning projects, etc. The main business objective is to improve quality, communication and efficiency. Firstly, VMS and TMS are highly data driven. It maintains the metadata of each vendor, such as rates, years of experience, subject fields, etc., as well as each project, which enables VM or PM to match the right talent with the right job, track vendor performance based on certain metrics, etc. Secondly, those tools function as a communication channel for different roles to pass queries, conduct negotiations, etc. Thirdly, it brings a high degree of automation to the workflow, which is a life-saver for the fast-paced industry. With its popularization, there are a variety of VMS and TMS tools in the market. A company often adopt an existing tool or customize their own tool based on their business objectives. The rapid development of technology also generated some key trends to our industry, which will impact the game rules and create new challenges for VMs. One is the emergence of crowdsourcing and community translation. VM should learn how to deploy a ”community” strategy that recruits, engages, retains, and rewards talented individuals. Another trend is to recruit talented communicators, instead of translators. With the popularization of Machine Translation,sometimes talents with entry level post-editing skills, who can work quickly, with higher volumes, at a lower quality bar is preferable in some scenarios. VMs are not always on the look-out for a better translator, but to match a variety of talented communicators with their business requirements. In a nutshell, vendor managers should really be open-minded and adaptable, in order to embrace the opportunities and challenges brought by the advancement of technology.
- We encourage the students to explore more industry related knowledge by reading the book of The general theory of the translation company. There are also many online courses available for talent management. Such as the Managing Talent by Michigan University and Getting Results through Talent Management by Cornell University.
- We will have 10 mins for Q&A to answer the questions and better understand the students for our outreach program improvement.
- We will have 10 mins for Q&A to answer the questions and better understand the students for our outreach program improvement.