Keynote presentation for Project and Portfolio 1

1. PERSONAL BRAND EXPLORATION
Wyatt Fenton
Project & Portfolio I: Week 1
March 04, 2022

2. Hi my name is Wyatt Fenton and I am currently
a marketing major at Full Sail University. My
journey really started way back when I could
never really
fi
nd a purpose. My brothers had
math, art, and so much more that I didn’t have
and I never really found that unique skill for
myself. One day whenever I was 18 I decided to
join the military and hopefully
fi
nd new purpose
but it didn’t work out for me the way I thought it
was going to. That’s when I decided I love to
help people and I’m great at relating to people
so why not open my own business and learn
how to market myself in the progress. That’s
what eventually led me to this decision and this
wonderful school.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Specialist
• Advertising Manager
• Market Research Analyst
BRAND ARCHETYPE - With the
everyman archetype I feel like I
approach all work differently than
most. With the ability to closely
relate to employees and what
they’re going through on a daily
basis I truly believe the work I put in
will more than show what I do
differently to make sure things
happen.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jennifer Lopez
Outreach Plan:
• One task I will do to prepare is get my professional
references together and choose the best ones.
• I will send a business email
fi
rst to follow up with my
application and resume.
• I will professionally follow up with Jennifer within 5
hours after I submit my application by business email.
PROFILE
PICTURE
[Owner] at [Camila Creative]
Brian Marks
Outreach Plan:
• One task I will focus on is studying up on my sports
spectating and marketing strategies.
• One method I will use is to call Brians intern to set up
an appointment with him about my application.
• Within a 3 hours after I submit my application I will
follow up with Brians Intern to speak with him.
[CTO] at [The St. James]
Chris Lawrence
Outreach Plan:
• One task I will plan to do is brush up on all email
procedures and strategies with business clients.
• One method I will use to reach out to Chris is through
email since Chris is not the owner.
• After submitting my application I will call Chris’s
company to get in touch with him about a referral.
PROFILE
PICTURE [Style Editor] at [Banana
Republic]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Find a career in the marketing
fi
eld
‣ I will network and grow and my connections to
people around me for advice and guidance into
this new journey within the next year.
Mid Term: (5-10 years)
• Start up my own cannabis industry
‣ Within the next 5-10 years I would like to have
enough experience and network connections
to start up my own Cannabis industry.
Long Term: (15-20 years)
• Branching my Cannabis industry out to different
states
‣ In the next 15 years I will have successfully
launched my Cannabis business Daily Dose
around multiple states.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
C#
SOFT
HARD
Novice / Adept / Expert
Finance Handling Novice / Adept / Expert
Sales Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Intro Marketing
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Customer Service Novice / Adept / Expert

7. I help my customers achieve happiness by
getting them the product they need.
[Customers] [Product] [Sales]
PROMISE

8. CREDENTIALS
Work Experience:
• Military Cook, Super Bowl Air Force
Party, Promoted to E4 Leadership
• GameStop, Midnight Releases, Manager
Education:
• Google IT Beginner Certi
fi
cate
• Sports Marketing, BS, Full Sail University
Awards:
• I won a small military award for when our
cooler went out and I had to transport 1.2
million dollars worth of MRE’s.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Robert Connolly
Industry Experience:
• Sports marketing several years
Education:
• Sports Marketing and Media Bachelors
Leadership Experience:
• Sports Design Manager
• Full Sail University Presentation Talk
Skills and Pro
fi
ciencies:
• Sports Design
• Sports Marketing
• Professionalism
Wyatt Fenton
Overall Online Presence:
• Banner image customized, several leader roles, users
own website, several personal projects relating to
sports design.
• Great all around 70/100
HEADSHOT HEADSHOT
Industry Experience:
• Marketing for GameStop as a
manager for a little over a year
Education:
• Currently in the progress of a Marketing BS Degree at
FSU
Leadership Experience:
• GameStop Manager
• Military E4 Leader
Skills and Pro
fi
ciencies:
• C# coding
• Journalism
• Technology profeciency
Overall Online Presence:
• No connections, no online presence, no active artciles,
no redesigned portfolio, no LinkedIn presence, and
social media active on every platform.
• Grade: Poor, 30/100

10. COMPETITION
Chris Lawrence
Noteworthy Experience:
• Senior Men’s Copywriter for Banana Republic
• Editorial Manager for Banana Republic
Wyatt Fenton
HEADSHOT HEADSHOT
Industry Experience:
• Wordsmith, Style Editor, Mens Style
Manager
Education:
• Fox School of Business
Skills and Pro
fi
ciencies:
• Concept Development
• Driving full lifecycle of projects
• Analysis and planning
Overall Online Presence:
• Massive amounts of connections, complete customized
banner, perfectly assigned headshot, major detail and
wordplay, active on all social media, and LinkedIn is
fully customized.
• Grade: Superior 100/100
Industry Experience:
• GameStop Manager
Education:
• Bachelors at Full Sail University for Marketing
Leadership Experience:
• Management
• Air Force leadership program
Skills and Pro
fi
ciencies:
• Typing
• Spreadsheets
• Overseeing large projects
Overall Online Presence:
• Barely any connections, no banner, iPhone headshot,
no detail, active on social media, non customized
LinkedIn pro
fi
le
• Grade: Poor. 25/100

11. BRAND POSITION
For [customers] who [fell alone and lost], I provide [not
only a product but also a sense of belonging to every
individual] because [I was once in the same position
where I felt lost and alone so all I’m asking for is a
chance to show you you’re not alone and that you are
loved.]
BUSINESS OWNER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Superbowl
‣ February 13th | Can depend on teams playing
• Digiday Media Buying Summit
‣ March 7th-9th | Palm Springs CA
• D3 Con
‣ April 26th 2022 | Hamburg
Digital Marketing
• Primary Content: I would love to create and publish medical
cannabis content online. It’s always been a dream to market
myself in that business
fi
eld so that’s the primary goal.
• Primary Tools: I would use every social media platform on a
daily basis from Facebook to TikTok. I would love for the
business to be on the level of a blog where I just post
consistently everyday.
• Website: I would love to use my digital portfolio to network
with our companies, investors, and entrepreneurs in the same
fi
eld as me to get an idea of what I’m working with.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love to have the Mentor who teaches me about
life and how to take on a lot of things at once. I want to
create a business so someone who can teach me that
lifestyle while also keeping a very calm manor and laid
back attitude is what I’m looking for.
Formal Education
• Bachelors Degree in Marketing October 2023
• Masters Degree in Marketing 2027
Technical Skills
• Manage Social Media- Dan Newlin Injury Attourneys
December 2023
• Learn how to manage campaigns- Store Self Space
Storage December 2023
• Digital Marketing- Oregon Community Credit Union
Janiuary 2024
Soft Skills
• Team Building- Oregon Community Credit Union
January 2024
• Keep working with digital media- Veyl Ventures
February 2024
• Learn how to close on sales- Network Republic Inc
June 2025

14. Wyatt Fenton
You know [how a lot of companies make you feel
like you’re just another customer and all they’re doing
is looking for a sale]? Well, what I do is [I tailor every product to your
personal preference on what you need on a day to day basis]. In fact, [last
year in 2021 I sold a couple of my regular customers some products to help
with their back pain, depression, and anxiety].
“

15. REFERENCES
Marketing manager jobs in United States - Glassdoor. GlassDoor. (n.d.). Retrieved March 5, 2022, from https://
www.glassdoor.com/Job/us-marketing-manager-jobs-SRCH_IL.0,2_IN1_KO3,20.htm
Dougherty, C. (2022, January 12). The Complete Marketing Calendar Events Guide for 2022. Similarweb. Retrieved March 5,
2022, from https://www.similarweb.com/corp/blog/marketing/content-marketing/the-complete-marketing-calendar-events-
guide-for-2022/
Robert Connolly. (n.d.). Retrieved March 5, 2022, from https://rkcdesigns.myportfolio.com/
Full sail online login. Full Sail Online Login. (n.d.). Retrieved March 5, 2022, from https://online.fullsail.edu/
Quick search. O*NET OnLine. (n.d.). Retrieved March 5, 2022, from https://www.onetonline.org/
fi
nd/quick?s=marketing
Chris Lawrence - linkedin.com. (n.d.). Retrieved March 5, 2022, from https://www.linkedin.com/in/chris-lawrence-4b0924