Write a 500- to 700-word reflection paper that addresses the following: • How has Internet marketing evolved? • What personal connections have you made with the readings? • How has Internet marketing affected you as a consumer? • What do you hope to gain in MKT/455?

1. MKT 455 Week 1 Individual Assignment Personal Reflection Paper
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Write a 500- to 700-word reflection paper that addresses the following:
· How has Internet marketing evolved?
· What personal connections have you made with the readings?
· How has Internet marketing affected you as a consumer?
· What do you hope to gain in MKT/455?
Format your paper consistent with APA guidelines.
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MKT 455 Week 2 Individual Assignment E-Marketing Persuasion Memo
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Imagine you are a marketing representative at Kudler Fine Foods, which
is found in your Virtual Organization portal. The company is launching
a new product line of healthy snacks to boost sales. You must persuade
the chief marketing officer (CMO) to approve an e-marketing campaign

2. as a substitute for traditional marketing techniques, especially
considering the company’s recent budget cuts.
Resource: Kudler Fine Foods Virtual Organization
Write a 500- to 700-word memo that includes at least three scholarly
sources. Address the following questions:
· What are the advantages, including cost and benefit, of choosing
an e-marketing campaign over traditional marketing?
· How does e-marketing positively affect the marketing ROI?
· What message would you like to send about the product through
the Internet campaign?
Format your assignment consistent with APA guidelines.
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MKT 455 Week 3 Individual Assignment Sample Blog
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Resources: Kudler Fine Foods virtual organization, MySpace, or
Facebook
Develop a MySpace or Facebook blog to advocate the Kudler Fine
Foods healthy snack products.
Simulate a response section to show possible consumer reactions.

3. Create a 5- to 7-slide PowerPoint presentation with speaker notes.
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MKT 455 Week 3 Learning Team Assignment CMO Response Memo
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For this assignment, your team takes on the role of the Kudler Fine
Foods CMO to respond to the e-marketing persuasion memo to adopt an
Internet marketing campaign.
Resources: Kudler Fine Foods Virtual Organization and E-Marketing
Persuasion Memo
Share your individual e-marketing persuasion memos with your team
members.
Write a 1,050- to 1,400-word memo that addresses concerns about
adopting an Internet marketing campaign.
Address the following in the memo:
· The effect of a global marketplace on a campaign delivered by
means of the Internet
· The legal and ethical considerations of an Internet marketing
campaign such as privacy, legal standing to make purchases, taxation,
and data security

4. Format your assignment consistent with APA guidelines.
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MKT 455 Week 4 Individual Assignment Stakeholder Presentation
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The CMO of Kudler Fine Foods has approved your ideas for an Internet
marketing campaign and wants you to share your ideas with company
stakeholders.
Part I
Resources: Kudler Fine Foods Virtual Organization and E-Marketing
Persuasion Memo
Create a 1,050- to 1,400 executive summary that contains the following:
An evaluation of methods to use for collecting primary and secondary
customer data
· The challenges of collecting data through the Internet
· Early feedback you received from the blogs or profiles marketing
your product
· A cost-benefit analysis of an Internet marketing campaign
Format your executive summary consistent with APA guidelines.

5. Part II
Resource: Stakeholder Presentation Executive Summary
Develop an accompanying PowerPoint® presentation of 10 to 15 slides
with speaker’s notes to deliver to the stakeholders.
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MKT 455 Week 5 Individual Assignment Customer Behavior Profile
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The stakeholders were impressed with your presentation and have asked
that you continue to develop your ideas and provide more evidence to
support campaign adoption. Because the product is new, you realize the
importance of understanding the customer and have decided to create a
customer behavior profile as the next step in your proposal.
Resources: Kudler Fine Foods Virtual Organization, E-Marketing
Persuasion Memo, and Stakeholder Presentation
Choose a research method identified in the sample blog assignment to
develop a research instrument.

6. Identify a market segment for healthy snacks; then, apply the instrument
to the target audience.
Analyze the findings to create a customer behavior profile.
Use the profile data to develop a message (slogan, catchphrase, or logo)
and a unique selling point (USP) that could resonate with the target
market.
Write a 1,250- to 1,500-word paper with three to five scholarly sources
to summarize your work. The paper should begin with a brief
introduction on market segmentation that answers the following
questions:
· How is segmentation effectively used to sell products online?
· What characteristics of online sales encourage people to buy?
· How may a company target a customer for online sales?
Explain the steps you took to create your customer profile and how you
developed your product message and USP.
Format your assignment consistent with APA guidelines.
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MKT 455 Week 5 Learning Team Assignment Customer Relationship
Management Plan
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7. The CMO and stakeholders have given serious consideration to your
proposal to adopt an Internet marketing campaign. After reviewing the
material you have presented, they want to see your plan on how the
brand will be communicated to the public.
Part I
Resources: Kudler Fine Foods Virtual Organization and CMO Response
Memo
Write a 1,050- to 1,400-word memo to the stakeholders and the CMO
discussing your plan for customer relationship management.
Include the following in your memo:
· Overview of how the Internet creates and sustains customer
relationships
· Internet tools used for the IMC and an explanation of their
importance
· One sample of an IMC tool discussed such as a fictitious blog for
the healthy snack products
· A discussion on the advantages and disadvantages of using social
networking media as an IMC tool
Format your assignment consistent with APA guidelines.
Part II
Resource: Customer Relationship Management Plan Memo
Develop a 5- to 10-slide PowerPoint® presentation with speaker’s notes
summarizing your memo to the stakeholders and the CMO.X

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