This document provides guidance to merchants on building brand awareness, offering value-added services, and creating loyalty programs. It recommends that merchants 1) clearly define their brand's target audience and unique value proposition, 2) provide additional services at each stage of the customer journey to improve the customer experience, and 3) craft loyalty programs based on customer goals and feedback to build memorable programs that reward loyal customer behavior.

1. onsumeC R
what do you think a
WANTS?
THE GUIDE TO MERCHANTS
1 Brand Awareness
2 Value Added Services
3 Loyalty Program
READON

2. BRAND
AWARENESS
1

3. What your brand
is all about?
How to
nurturing leads
How to involve
in social media

4. WHAT YOUR BRAND IS ALL ABOUT
1. Choose the specific topic of your brand
target segmentation. Who will be your
audience and what kind of benefit you can
give them?
If your audience is everyone, it means your
product is for no one. Because, without
putting the right segmentation for your
product, you've decreased your product's
values.

5. WHAT YOUR BRAND IS ALL ABOUT
2. Please consider whether your idea has
distinguished you from your competitors.
- Will your audiences be able to look for
another source for the same benefits?
- What is your bargaining power?
- Do you have made a specific offer?

6. WHAT YOUR BRAND IS ALL ABOUT
3. Self-hosted website, domain, CMS.
Build your brand on your self-hosted website.
Buy a domain with specific name of your
desire and hosting. Choose the content
management system (CMS) suits you. This's a
solid foundation to market your product.
(the specific topic of building a business website will be written on
different slideshare)

7. HOW TO NURTURING LEADS
1. The best way to market your product
nowdays is by writing contents regularly. You
generate more leads by writing only good
quality contents with more than 5000 words
(as what Neil Patel's advice), with lots of facts
- data - charts to educate your audiences.
You "pay it forward" your audiences first by
sharing your knowledge.

8. HOW TO NURTURING LEADS
2. Create a landing page with specific offers to
benefit your audiences. Give them specific
bonus or essential knowledge you think they
should know about.
3. Provide a case study and let them know
how do you fix the problem. This way, you
increase your audience's trust in you.

9. HOW TO NURTURING LEADS
4. Building lead bait: you may create video,
online course, podcast, audio training, step-
by-step article, infographic, and so on.
Creating an online course is kind of
interesting work that would need different
approach. You may try this one:
FREE - How To Create An Online Course

10. HOW TO NURTURING LEADS
5. To be more customisable, you can create content
with more specific classifications: beginner,
intermediate, and advance.
6. Converting your post into PDF download can be a
useful idea to generate more leads.
People used to download a PDF to save it later offline
when they have time to read it. You can help them to
do this easier and they will give you their email
address in return.

11. HOW TO INVOLVE WITH SOCIAL MEDIA
1. Open your social media account
specifically for business. Pinterest, facebook,
and google+ have their specific business
accounts you can register with.
2. The way people share your article will
generate more backlinks into your site. The
more backlinks you get, can help to raise
ranking in Google search engine.

12. VALUE ADDED
SERVICES
2

13. What is value
added services
(VAS)?
How to apply
this service as
well?

14. WHAT IS VALUE ADDED SERVICES (VAS)?
VAS is a popular telecommunications industry term
for non-core services or in short, all services beyond
standard voice call and fax transmission. (Wikipedia)
Value added is used to describe instances where a
firm takes a product that may be considered a
homogenous product with a few differences from that
of a competitor, and provides potential customers
with a feature or add-on that gives it a greater sense
of value. (Instopedia)

15. WHAT IS VALUE ADDED SERVICES (VAS)?
Shortly, VAS solves merchant problem.
In majority, merchants have two general
problems:
1. How do I engage with customers with my
existing and prospective customers across so
many channels and partners?
2. How do I manage this engagement cost
effectively & without losing control?

16. HOW TO APPLY THIS SERVICE AS WELL?
1. Understand the buyer's point of view is the best
way to apply this service as well.
2. The process is divided into 3 phases:
- Pre-sale: Buyer needs information from the
salesperson.
- Sales: Buyer wants a seamless transaction. A
salesperson helps to create a seamless transaction.
- Post-sale: Buyer wants maximum performance. In
this phase, the salesperson evolve to be a customer
satisfaction.

17. HOW TO APPLY THIS SERVICE AS WELL?
Pre-Sale
Gift cards
M Payments
Daily deals
Refund cards
E-vouchers
Social gifting
Gift card malls
Location based
marketing
During Sale Post-Sale
Saving cards
QR codes
NFC
E-coupons
B2B cards
E-refunds
MPOS
Mobile barcode
scanning
DCC
SKU based cards
E-savings
Wallets
Reward cards
E-receipts
B2B coupons
Promotional
cards

18. HOW TO APPLY THIS SERVICE AS WELL?
Both process either offline and online have 4
steps a merchant can employ:
Offense strategy
1. Focusing - identify viable sales
opportunites
2. Persuasion - projecting brand uniqueness,
differentiating the solution and compelling
argument in order consumer to buy.

19. HOW TO APPLY THIS SERVICE AS WELL?
Defense strategy
3. Supporting - process and people
4. After marketing - the sale after the sale,
getting credits for all of your value added.
This last process can be cultivated deeper in
the next section. Overall, VAS is about sales
professionalism at its best.

20. LOYALTY
PROGRAM
3

21. What is loyalty
program?
How to craft a
memorable
loyalty program?

22. WHAT IS LOYALTY PROGRAM?
Loyalty program are structured marketing
efforts that reward, and therefore encourage,
loyal buying behaviour - behaviour which is
potentially beneficial to the firm. (Wikipedia)
Omnichannel loyalty program covers 4
sectors: mall, online media, mobile and social
media.

23. HOW TO CRAFT A MEMORABLE LOYALTY PROGRAM?
1. Identify your goals
Merchants must pinpoint what they're trying
to accomplish with this program
2. Evaluate existing program & strategy
Which of the current tactic is succesful and if
they have fallen short.

24. HOW TO CRAFT A MEMORABLE LOYALTY PROGRAM?
3. Understand your customer expectations.
Craft the program "based on what customers
value" when it comes to your brand.
4. Omnichannel inherently touches a number
of channels that were at once managed by
completely separate departments.

25. HOW TO CRAFT A MEMORABLE LOYALTY PROGRAM?
5. Find the right technology partners.
Looking for the tech providers that are
forward thinking and flexible.
6.Execute & listen
What customers like and dislike

26. HOW TO CRAFT A MEMORABLE LOYALTY PROGRAM?
7. Revise & personalize
Revise the loyalty program based on
customer feedback. Then incorporate them
more into one-to-one messages and
personalized offers.

27. RESOURCES
http://www.m4bmarketing.com/competitive-
advantage-customer-relationships/
http://talktosavvy.com
http://www.investopedia.com/terms/v/valueadded.asp
http://www.retailtouchpoints.com/features/special-
reports/relationships-not-rewards-are-key-to-
successful-loyalty-programs