This document provides tips for marketing a business online. It discusses internet marketing, the benefits which include low cost and broad exposure. It asks if you are ready with key elements like a website and analytics. Marketing strategies suggested include search engine optimization, email marketing, and building links. The document advises targeting your audience through search engines, email lists, and banner ads. It stresses the importance of grabbing attention in the first 3-5 seconds with headlines, credibility, and clear benefits. Maximizing sales involves creating urgency and making the purchasing process easy.

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Building Your
Virtual Marketplace
Successful Techniques for Marketing
your Business
Antoine Dupont
CEO, Admin eSolutions

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It includes digital media such as:
Internet – Web Site
Broadcast Emails
Wireless media
Management of digital customer
data.
What is Internet Marketing?
It is the marketing of products or services over the Internet.

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What are the Benefits?
 Inexpensive
 Appealing
 Exposure – broad or narrow
 Customer convenience
 Statistical measurement
 Quick deploy & response
time

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Are you Ready?
Do you…
 Have a dedicated domain name?
 Have a strategic plan for your website?
 Know how to view analytics?
 Understand Search Engine Optimization (SEO)?
 Know what a blog is?
 Know what a podcast is?
 Know what wiki is?
 Have assessed how the Internet
will complement your strengths and exploit
your weaknesses?

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Marketing Strategies
 Assemble a web promotion plan with an
effective web design and development
strategy
 Facilitate and run contests and giveaways via
your website
 Publish articles or get listed in news stories
 Get ranked at the top in major Search Engines
 Learn email marketing
 Join affiliate, reseller, and associate
programs
 Build a responsive opt-in email list
 Blog and interact with visitors

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Reach Your Target Audience
 Be search engine-friendly
(Google Adwords)
 Build an email marketing list
 Purchase banner ads on websites within
your targeted industry
 Develop quality link relationships with
other sites

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Keep Customers on Your Site
You Only have 3-5 Seconds!
 Create an attention-grabbing headline - a
winning headline gets straight to the point
and promises an answer to the problem
your visitor wants you to solve.
 Establish credibility – testimonials, story,
guarantee, credentials, etc.
 Focus on benefits, not features – what can
your product do for the customer
 Make it easy to buy – keep navigation
simple and consistent

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Maximize Sales
 Create a sense of urgency - limited time
offer, bonus, coupons, discounts, etc.
 Format web pages for easy scanning –
make it quick and easy for customers to
find and buy the products they want
 Ask for the order - Use “Buy Now”
buttons to make it clear what the next
step is
 Provide a range of payment options –
accept credit cards
 Include customer service number for
phone orders and questions