Marketing to Your Sales Force
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The document discusses the importance of ongoing sales education and marketing to a company's own sales force. It argues that marketing dollars may be better spent marketing products to the sales force rather than directly to customers. An effective sales education strategy should blend formal training with an understanding of how individual salespeople spend their time and operate. It should be a formalized, customized, and evaluated plan to continually equip the sales force with up-to-date product knowledge so they can meet customer needs and drive sales.
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In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
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Rick A Dolezal, ABB
Plant Managers and key decision makers in our business going forward will be products of the Ipod generation. You may recall, other electronic music players started this craze. RIO had the best selling portable MP3 player a decade ago, but they have not had the success Apple has had with the Ipod. The Ipod succeeded because it was easy to use.
In the same way, our marketplace going forward is looking for ease of use and an ease of doing business. As we package our marketing message to our sales force, it must be quick to understand, show immediate benefits and communicate a sense of urgency. We'll show how you can set up a marketing plan and the sales message that results in sales in this evolving environment.
BIO - Mr. Dolezal is the Director of Sales and Marketing for ABB’s Process Automation Business in the US. His role includes setting and managing sales results, developing the marketing strategy, coordinating market access, and implementing new marketing programs. With 28 years of industry experience, Rick’s background in process control and automation systems has involved product development, delivery, marketing and sales. Rick spent 17 years at Rockwell Automation before joining ABB in February of 2009. Rick graduated from the Ohio Institute of Technology in Columbus, Ohio with an electrical engineering degree.
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Today’s search engines drive the vast majority of search efforts for automation products and services. A recent survey by Chemical Engineering showed that 94.9% of engineers find search engines very useful/useful. You know that means they’re starting their searches here. In this session, we will look inside several advanced search marketing topics, including the latest search engine optimization and pay per click tools, what’s new in Google Analytics, integrating search and social media, and the top mistakes and how to avoid them. The focus is on practical information that you can implement as soon as you get back to the office.Transforming Local Best Practices to a Global Competence by Marcus Tennant an...
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We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.The Essentials of Webinars by George Buckbee, Expertune
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Sustainability: Balancing the Environment, Equity & Economy
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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→ 【关于价格问题（保证一手价格）
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