This document provides tips for nonprofits to use Facebook effectively, including including social media icons in traditional marketing to attract followers, using social plugins on their website, driving curiosity with QR codes, posting valuable content like news, photos and videos, interacting with followers by responding to posts and sharing content, and encouraging followers to tell their friends about the organization to grow their fan base.

1. Facebook and Your
Nonprofit
How You Can Use Facebook to Connect, Share, Interact
and Grow

2. Integrating Social Media
 Include These Icons In Your Traditional Marketing To Attract
Followers:

8. Integrating Social Media
 Use Social Plugins On Your Website

12. Using QR Codes
 Use QR Codes to Drive Curiosity and „Likes‟

13. What is that?!?

17. It‟s Easy!
www.QRStuff.com

18. What to Post?
 Post Valuable Content Like:
 News Articles
 Pictures
 Videos
 Links
 Thank Yous
 Information About Corporate Partners
 Questions
 Coupons
 Blog Posts

25. Interact!
 Respond, Like, Share Everything!
 “Thank You!”
 “I‟m glad you could make it!”
 “I don‟t know what we would do without your support.”
 “You warm our hearts with your generosity.”
 “I hope you can do this again.”
 “Please tell you friends about us. We need more fans!”

28. In search of Facebook pages
interacting with fans, I found
few…
Don‟t let this be your or
organization.