This document discusses strategies for leveraging email marketing lists to generate more leads. It covers why building an email list is important, how to build a list through things like lead magnets and webinars, how to segment a list into categories like new vs existing customers, and what types of content to send in emails like blog posts, deals, and industry news. It also discusses leveraging the list through retargeting website visitors, lookalike audiences, and re-engaging past customers to generate more leads. The overall goal is to maximize the potential of an email list through ongoing nurturing, segmentation, and retargeting strategies.

1. 1
Leveraging the List:
Email Marketing &
Remarketing

2. • Why Build a List?
• How to Build a List
• What to Say to Your Audience
• Secret Tools
• Leveraging the List for More Leads
2
What We Will Cover Today

3. 3
Who Am I & Why Should You Listen to Me?

4. 4

5. 5
The Digital Dominance Method

6. 6
The Digital Dominance Method

7. 7
The Digital Dominance Method

8. Why Build a List?
8

9. 9
“There’s Money in the List”

10. 10
Email Lists Degrade About 25% per Year

11. 11
Untapped Potential

12. How to Build a List
12

13. Create a Lead Magnet

14. Free Guide: Lead Magnet

15. Free Guide: Lead Magnet

16. Free Checklist: Lead Magnet

17. 17
Create Amazing Content

18. 18
Share “Teasers” of Your Content

19. 19
Offer Gated Content
(not recommended)

20. 20
Host a Webinar

21. 21
Host a Webinar

22. 22
Giveaways

23. 23
Offer a Coupon

24. 24
Advertise Your Lead Magnet

25. 25
Email Signature

26. 26
Create “How to Videos”

27. 27
Add a Sign Up Button to Your Socials

28. 28
Guest Blog / Send to Optin Page in Byline

29. 29
Host Local Meetups

30. 30
Host Local Meetups

31. 31
Exit Intent Popup

32. 32
Exit Intent Popup

33. 33
QR Code to Optin

34. 34
Don’t Just Do This!

35. Before You Say Anything…
35

36. 36
Segmenting Your List

37. 37
Segment Using Tags in Your CRM

38. 38
Segment Using Tags in Your CRM
How they found you
• Website lead
• GMB lead
• Chat lead
• Facebook lead
• Social media lead
• Catalog download
• Checklist download
• Email Boomerang

39. 39
Segment Using Tags in Your CRM
What they did/bought
• Set appointment
• Confirmed appointment
• Install scheduled
• Install complete
• Proposal sent
• No show
• Drapery
• Living room

40. 40
Segment Using Tags in Your CRM
Who They Are (be a little careful here)
• Gender
• Age
• Birthday
• Anniversary
• Income
• Life stage

41. 41
Using Your List in Different Ways
• Cold
• Prospect
• Hot Lead (appointment set)
• Nurture / Newsletter / Touch

42. 42
Most People Only Focus on the “Nurture” List

43. 43
But With Segmenting You Can Do a Lot More!

44. Email Marketing Platforms

45. 45
Mainstream Email Marketing Platforms

46. 46
Industry-Specific Email Marketing Platforms

47. What to Say to Your
Audience
47

48. 48
I Have a List, Now What?

49. 49
Your Latest Blogs

50. 50
New Job Openings

51. 51
New Product Launch

52. 52
Deals / Promotions

53. 53
Industry News
(just remember your audience – do they care?)

54. 54
Finished Project Photos / Before-After

55. 55
Behind the Scenes / Workroom

56. 56
Answer an FAQ

57. 57
Upcoming Opportunities

58. 58
Tips for Sending
• Don’t overwhelm your audience
• Don’t constantly sell, add value
• Segments!
• Always have an unsubscribe option
(and understand its not a bad thing)

59. When to Send to Your
Audience
59

60. 60
At Least a Monthly “Touch”

61. 61
Resend to Unopened 2 Weeks Later

62. 62
Sending Cadence

63. 63
Sending Cadence

64. Automating Your Outreach
64

65. 65
Automating Your Outreach

66. 66
Tips for Automating
• If currently has an order, consider
removing from ongoing promotions
(nurture list)
• Create an introduction series for
new/(warmer) leads

67. 67
Match Your Newsletter with Social Media

68. 68
OptinMonster

69. Leveraging Your List
for More Leads:
Database Reactivation

70. 70
Haven’t Reached Out in a While?

71. 71
Database Reactivation

72. 72
Database Reactivation

73. 73
Database Reactivation

74. 74
Database Reactivation

75. 75
Old List = 25-50% Invalid

76. Leveraging Your List
for More Leads:
Email Boomerang

77. 77
Email Boomerang

78. 78
Email Boomerang

79. 79
Email Boomerang – Just March 30

80. 80
Email Boomerang – Just March 30

81. 81
Creepy or Expected Nowadays?
Hi [Firstname],
Thank you for recently visiting the Sunshine Drapery and Interior Design
website. As Missouri and Illinois most trusted window covering provider
for over 50 years, we appreciate you considering us for your design
related needs.
If you would like to make an appointment, you can easily make one now
by clicking here
Appointments are complimentary and whether it’s one room or an entire
home or business, we are here to assist you.
We appreciate your interest in Sunshine!
Bruce Bernstein
Owner, Sunshine Drapery & Interior Design

82. 82
Monthly Newsletter

83. 83
Tip: Use a Call Tracking Number

84. Leveraging Your List
for More Leads:
Retargeting

85. 85
Retargeting to Your Website Visitors

86. 86
Upload Your List

87. 87
Retargeting to Your List
Opts In to
Your List

88. 88
Lookalike Audiences

89. 89
Lookalike Audiences

90. 90
Retarget TO THE PRODUCT PAGE

91. 91
I Love Retargeting! (It’s Cheap + Great ROI!)

92. 92
The Digital Dominance Method

93. 93
Social Media (Kinda)

94. What Questions Do You Have?

95. Thank You!
Let’s Talk Strategy!
Booth #937
WTMarketingPros.com/strategy