What’s the difference between Affiliate Marketing and Brand Partnerships?
Attracting the Right Traffic & Generating Leads
1.
2. Agenda
Attracting the Right Traffic & Generating Leads
•5:45 – What is Business Blogging & Why It’s Important for Your Business
•6:00 – Organization of Keyword Planning & Persona- Driven Content
•6:15 – Importance of Social Media with HubSpot’s Karin Robinson
•6:45 – Q & A
4. Business Blogging
Business Blogging is all about online visibility. The goal of blogging is to help you rank on search engines and attract quality leads for your business.
Business blogging fuels your lead generation and customer engagement.
12. Business Blogging
Every time you publish a blog post and create a new web page, you create one more opportunity for your blog to rank in search and appear for the queries people are entering into search engines
14. Next Generation Blogs: PubHub
•Persona Driven Architecture
•Visibility of Content Across all
•Segments and Content Types
•Stand Alone Navigation
•Conversion Path’s for Decision Maker & Champions
•Calls-To-Action
•RSS Subscriptions by Persona
21. Attracting the Right Traffic & Generating Leads Through Social Media
Karin Robinson
22. AGENDA
1Attract more leads with social media
2Integrating social into your inbound strategy
3Amplifying your content with social media
4How to engage the right people in the right ways
5Social engagement best practices
6How HubSpot leverages social media
7Using Social Inbox for lead generation & conversion
28. Social is best used as one piece of your overall inbound puzzle.
29. Social media can be used to: Attract strangers and turn them into visitors Amplify your content and grow awareness Engage with your audience to answer questions, collect user generated content, or get feedback Convert visitors into leads Nurture leads and turn them into customers (close) Delight current customers with excellent support
31. Schedule the same post again and again (but position it differently)
32. Use images on Twitter!
VS.
On average, tweets with images vs. those with no images have a:
•36% increase in clicks
•41% increase in retweets
•48% increase in favorites
•31% increase in visits
•33% increase in visitor-to-lead conversion rate
•55% increase in leads Just make sure you optimize! (876 X 438 pixels works best)
33. 4
How to Engage the Right People in the Right Ways
35. How to find the right people: See all @ mentions of your brand to identify which people are leads, customers, or not in your contacts database Set up a stream mentioning you + your competitors Set up a stream with sales trigger keywords Use contact lists to nurture people who are further down the funnel (pull in your email nurturing lists) Exclude “via” so you won’t get a flood of tweets from a tweet button
36. How to engage those people: Leverage context – be the brand who reaches out to the right person, with the right message, at the right time.
38. What to do: Share helpful industry-related content Always use context to guide the conversation Make sure your messaging and imagery aligns with your buyer personas Reply to suggestions, questions, and concerns with empathy and in a timely manner Have a personality Surprise and delight
39. What NOT to do: Don’t be too pushy or salesy – people want to receive helpful information at a time in which they need it, not be sold to Don’t get defensive in your reply – always try to understand where the person is coming from and come up with a solution together Never ignore a complaint – If you do, the person/complaint will come back to haunt you
