Our case study on how we did cold outreach to land revenue-generating meetings for a Cyber Security Agency.

1. How Firing Squad Helped a
Cyber Security Agency Close
Over R1.2M in Sales Within 7 Days

2. How outreach was
done before

6. The problem with
outreach today

9. How outreach
should be
done today

10. Hyper-personalised

11. Targets Researched

12. Client
What’s in it for me?

13. Keep testing
and refining

14. Cold Outreach and
Lead Generation
that CONVERTS

15. 1
Set Goals

16. 2
Offer Value

17. 3 Identify your audience

18. 4
Platform Choice

19. 5 Lead Flow

20. 6 Know the Numbers

21. To help cyber-security
companies never lose sleep over
where the next sale is going to
come from
Our Why

22. Cyber Security Agency Stats
Cold Emails Sent: 120
CEOs: 53% open rate
Number of replies: 8
CFOs: 22% open rate
Number of replies: 9

23. 9 meetings booked
7 clients signed
R1.2m in revenue

24. What our client have
to say about us
Prospecting and setting up a cold email outreach
campaign to sell large product orders to corporates:
After increasing number of sign-ups to newsletter by
30% in 3 days using Firing Squad’s lead generation
techniques:
“Hey Jason, just an update on your
cold outreach campaign. It rocks!
I've had 5 responses in the first
day. That's already more responses
than the previous 2 months I've
been cold calling corporates.”
Ethan
Sales manager for nicharry.com
“That is insane Jason. Well done!
Our newsletter subscriber churn was
in the negatives until Firing Squad
came on board!”
Rich Mulholland
Entrepreneur, Global Speaker,
and Author
cultovation.com

26. If you’re a Cyber Security
company doing more
than $1m in revenue, we
could be a good fit

27. Book a consultation with us:
firingsquad.co.za/cyber-security

28. jason@firingsquad.co.za
Firing Squad c/o Work&Co
11th Floor, Touchstone House
7 Bree Street
Cape Town
8001