Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart

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Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org

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  • http://www.freetigerpictures.com/wallpaper/SDZ_0185-Tiger-RoaringFace.jpg.html
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  • Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its Heart

    1. 1. Listen to the Tiger 虎生命的呐喊
    2. 2. Why?• Raise awareness and engagement: wild Tigers• Raise awareness and engagement: China
    3. 3. Success?• Awards• Partnership• Information~Email: 1654; Sina Weibo: 872; Tencent Weibo: 305; Twitter: 75• Visits 300% + 1000 new volunteers• Wait till 2022?
    4. 4. Failure?• 2179 in one month of campaign (now ~5500)• Impact?• Costs
    5. 5. The future• Continue to complement regulatory approaches with demand reduction, but…• Beware the gap: socially unacceptable• Evaluation• HK workshop November 2011

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