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STAYING AHEAD IN 2017
Most Powerful Facebook Adverti
Strategies & Features of 2016
Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 12/16/16
• More Resources...
OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 faste...
Today’s Event Speakers
Sarah Rogers
Manager, Performance Social
Ryan Bates
Digital Production Coordinator
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Course Overview
Facebook’s Growth
Facebook Audience Targeting...
Facebook’s Growth
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Audience Targeting Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
The Top 11 Targeting Methods of Facebook
All Website Visitor...
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Pixel Data
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting All Website Visitors
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Specific Web Pages (Targeting and Excluding)
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Email List Segments or Tags (Targeting or Excluding)
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Time on Site
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting People who have engaged with Facebook
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Lookalike Audiences
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Fans
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Friends of Fans Layering
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Behaviors
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Interests
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting More Demographics
Split Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
How It Works
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Audience Split
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Optimization Split
Optimization Options
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Automated Rules
Questions for the Experts?
Submit your questions in the chat box on the right
www.CPCStrategy.com | 619.501.6138 | contact...
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The Most Powerful Facebook Advertising Strategies & Features of 2016

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We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.

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The Most Powerful Facebook Advertising Strategies & Features of 2016

  1. 1. STAYING AHEAD IN 2017 Most Powerful Facebook Adverti Strategies & Features of 2016
  2. 2. Event Logistics • Submit Questions In the Chat Box to the Right • Session Recording Will Be Sent 12/16/16 • More Resources In the Handouts Section to the Right • Poll Questions Throughout Presentation Event Coordinators Nick Cotter Marketing Operations Coordinator Casey Edwards Social Marketing Manager
  3. 3. OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 350+ Active Retail Clients • Top 50 fastest growing company in San Diego 4 years • Recognized as one of the Top 10 best places to work in SD CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration • Facebook Advertising Management About CPC Strategy
  4. 4. Today’s Event Speakers Sarah Rogers Manager, Performance Social Ryan Bates Digital Production Coordinator
  5. 5. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Course Overview Facebook’s Growth Facebook Audience Targeting Capabilities Split Testing Capabilities Optimization Options
  6. 6. Facebook’s Growth
  7. 7. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
  8. 8. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
  9. 9. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
  10. 10. Facebook Audience Targeting Capabilities
  11. 11. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com The Top 11 Targeting Methods of Facebook All Website Visitors Specific Web Pages (Targeting and Excluding) Email List Segments or Tags (Targeting or Excluding) Time on Site Engagement on Facebook Lookalike Audiences Fans Friends of Fans Layering Behaviors Interests Demographics
  12. 12. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Facebook Pixel Data
  13. 13. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting All Website Visitors
  14. 14. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Specific Web Pages (Targeting and Excluding)
  15. 15. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Email List Segments or Tags (Targeting or Excluding)
  16. 16. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Time on Site
  17. 17. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting People who have engaged with Facebook
  18. 18. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Lookalike Audiences
  19. 19. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Fans
  20. 20. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Friends of Fans Layering
  21. 21. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Behaviors
  22. 22. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Interests
  23. 23. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting More Demographics
  24. 24. Split Testing Capabilities
  25. 25. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com How It Works
  26. 26. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Testing Capabilities
  27. 27. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Audience Split
  28. 28. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Optimization Split
  29. 29. Optimization Options
  30. 30. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Facebook Automated Rules
  31. 31. Questions for the Experts? Submit your questions in the chat box on the right www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com cpcstrategy.com/facebook-advertising-management Schedule A Free 60 min. Audit

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