Generate Leads and
Sales with a Sales Funnel
Review: The 5 Step Sales
Today were going to work through the
core concepts of creating a sales
Lead Magnet Tripwire Core Offer Profit Maximiser Return Path
Intro to Landing Pages
Effective Landing Pages are laser focused
A single conversion behaviour.
One page, One offer!
Try for Zero distractions -> No exit links. No
sidebar. No fancy headers etc
NOTE: Sending Traffic DIRECTLY to landing
pages is not always an elegant solution. Lets
build a relationship first……
Wait…. How do I Target?
How to target if you cant send ads to a landing
page? A very simple way…
3 Simple Steps to Content Marketing!
1) Create a blog article that people interested in
your core offer would like (for example, a Solar
Panel Installer might write an article the top things
to know before buying a solar panel setup or a
calculator that shows expected savings)
2) Send Paid traffic to that article
3) Pixel Audience / retarget and offer them your
Compelling page/offer and copy.
Consists of usually just a few Sections:
1) Solid Headline Calling out the offer
2) Sub Headline Giving more clarity on the offer
3) Bullet points advising on benefits (not features)
4) Social Proof (testimonials, videos, screenshot
Landing Page Content
Lets Build Your Funnel!
Step 1) Building a List – The Lead
• Congruent with Core Offer
• High Value
• Quickly Consumed & Specific
Examples: Lists, Checklists, Short Guides,
Catalogues, Coupons, How-To’s, Free Tickets,
Samples, Trials, Contests, Online Tools,
Plugins, ‘Swipe Files’.
Step 2) Creating Customers
• Congruent with Core Offer
• High Value/Low Cost
• Low Barrier of Entry, leads into core offer.
Examples: Physical Products, eBooks, Paid Webinars,
Software, Cheap Done for you Services (Cheap Domain
Registration, or Resturaunt Groupon Deals etc)
3) Core Offer
Step 3) Make the Sale – The Core Offer:
What is your core business offering
If you have multiple tiers, aim for the
middle, upsell to premium, down-sell for
Your Lead Magnet & Tripwire should be
congruent with this!
4) Profit Maximiser
Step 4) Maximising Profits!
Increase average Transaction per customer!
Offer even more value to your customers by asking them if you can
help with anything else?
Examples: Subscriptions, Upsells, Cross-Sells, Bundles & Kits, High Ticket
Items or Services, Warranties, Service & Support, Affiliate Offers for
congruent or complimentary products & services.
5) Return Path
Step 5) Increase Transactions Per Customer
Organic Social Media (like Twitter, Facebook and LinkedIn)
Outbound Sales Calling
Improving your bottom line
Conversion Rate Optimisation
How many leads become sales
Often optimised per page
Can help yield more sales with
the same traffic
Split testing and minor tweaks
Customer Value Optimisation
Calculation of an average
customers value through the
Little known metric but highly
valuable to track
When combined with other
metrics, Allows us to evaluate
the most we can afford to pay
Are you tracking yours or your clients
funnel performance metrics?
(hint you should be, and its easy & FREE!)
What Technology does a common
Sales Funnel Consist of?
Examples: Social Media Ads, Search
Engine Ads, Content Marketing Ads, SEO
Examples: Lead Pages, Content
Management Systems, Unbounce
Examples: CRM’s such as Zoho,
Salesforce, Infusionsoft, Sage
Examples: Infusionsoft, Aweber
Analytics Examples: Google Analytics
VWO, Hotjar, Crazy Egg.
All in one:
(still pair with
Examples: Marketing Rocket
(Joomla), Clickfunnels (SaaS),
SamCart (SaaS), Infusionsoft (SaaS)
• Create a Funnel using a step by step wizard
• Deploy Landing Pages & Auto Responders
• We deploy this for ALL websites!
All our new sites have lead gen!
Special Joomla! Day Offer
10% off ANY Marketing Rocket
Enter Coupon Code JDAY2017
- Closing the deal, the bulletproof client meeting to close
- Pricing Strategy, GET PAID MORE! (Value Based).
- What about traffic? Go the to traffic store and buy it!!!
- Building out a package.
- How to scale for large or small clients, is holistic
approach achievable for small business?
- Copywriting and websites, why your website isn’t
working! (benefits, features, pain points and more!)
- Website Critique – Someone put their website up for
I’ve decided to give away some AWESOME
- Step by Step 5 Step Sales Funnel Ebook
(short, sweet and to the point).
- The Ebook/Lead Magnet Guide, A simple
step by step writers guide (give it to your
copy guy or client or do it yourself!)
- Copy Swipe – Step by steps or exact copy
paste templates for simple yet effective
emails and sales copy!
BRING YOUR BUISNESS CARD OR PUT YOUR
DETAILS ON THE SIGNUP SHEET!