El Camino deconstruction

1. THE BLACK KEY EL-
CAMINO
DECONSTRUCTION
By William Scholey

2. • After my first look at the digipak it is clear it consists of four inside faces that open up. In two of the
faces hold the CDs It also contains a small leaflet that shows information about the band, artwork and
lyrics. It is a well put together didgipak that feels well made and is minimilistic, which could connote
that the band are trying to represent themselves as stripped back and simple.
The Black Keys El-Camino

3. AlbumArtwork
• The front cover of the album is an old American ‘El-Camino’ vehicle, El-Caminos are vehicles that
are a cross between a car and a truck, this could connote to mean that the Black Keys are crossing
two types of music genres. It could also suggest that they are an old fashioned rock band, perhaps a
similar age to the El-Camino shown on the front cover and throughout the digipak.