This document proposes two radio advertisements for Ringwood School - one targeting parents of children around age 7, and one targeting students receiving their GCSE results and their parents ages 40-50.
The first proposed ad would feature a year 7 son excitedly telling his mother about his day at school after she picks him up. The second would feature a GCSE student about to open their results with their father, panicking internally before a Ringwood teacher approaches and persuades them Ringwood is a good plan. Both aim to show the schools in a positive light and appeal to audiences wanting their children to succeed. Legal information and open evening dates would be included. Production costs at a local studio are estimated at £500 each.
1. Jacob Grevatt and DavidEdmunds
Synopsis – Lower School Advert
A Child(aroundyr7) in a Ringwoodschool mumscar aftera day of school.Mum asks how day was
son saysExplainsingreatdetail howgreathisdaywas. Like favourite subjectandisveryexcited.
Mum is shocked. openeveningdates- Narrator- “The questforknowledge”
20 seconds
Target Audience –Age:Middle Aged40 Gender:BothGendersas Parents
NRSScale – C1,C2, B
Character List- Son (Yr.7), Mother
Legal infocan be statedwhenthe Sloganetc..has beensaidonthe final moments/seconds.
4cs mayinclude people like The Explorer,The Mainstream, The Succeededdue tothe Target
Audience of the parentsandwantingtheirchildrentosucceed.
ThisAdvertshouldappeal tothe Audience asitshowsthe childenthusiasticaboutthe school they
are goingto.
The Cost of the Advertif done inRadiocouldcost ratesof perhaps£ 500 forthe recordingstudio.
e.gat Blue Line StudiosinBournemouthAndsoundEffectscouldbe /made andrecordedeasily but
we are actuallygoingtorecord itin the RSL Live studio.
Synopsis –SixthFormAdvert
(16 or 17 yr oldGirl) Gets herGCSEs back and aboutto openthemwithDad outside inthe crowd
and Dad askswhat you’re goingtodo after/ what’s herplan she freaksoutinher headthenits
stoppedwithateachercomingup to themsayingwell youcouldcome toRingwoodandnotesall
these thingsaboutRingwoodandShe saysyeahthatsoundslike a plan.FadesintoNarrator – open
eveningDates –and Slogan – “Where Clarityis found”or somethinglike that.
30 seconds
Legal Infocomesafterthe Slogan.
Character List– GCSE Student– Teacher– dad
Target Audience –Age : Teen(15-16) and Parents(40-50)
NRSScale – C1,C2, B,
4cs mayinclude people like The Aspirer,The Mainstream, The Succeededdue tothe Target
Audience wantingtosucceedaftertheirGCSEand wouldwantto come to a successful school with
showof goodA Level Results.
The Cost of the Advertif done inRadiocouldcost ratesof perhaps£ 500 forthe recordingstudio .
e.gat Blue Line StudiosinBournemouthAndsoundEffectscouldbe /made andrecordedeasilybut
we are actuallygoingtorecord itin the RSL Live studio.
