Mobile Games Monetization: Theory and Best Case Studies (White Nights Conference Moscow 2016) The official conference website — http://wnconf.com

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Mobile Games Monetization:
Typical Mistakes & Best Practices

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71%

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Why Ads is Important?
If You’re Lucky, 3% of your Entire Player Base Will Pay

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Ads Can Help Monetize
The Other 97%

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Superstitions and Myths 
Typical Mystakes

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Mistake #1:
“I will think about it later!”

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Game Balance
• Test it DURING soft-launch, not AFTER
• Potential “Currency conflict”
• Try as many places as you can
• Frequency??
• Non-currency integrations

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Featuring

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Myth #2:
“Payers will pay less or
will pay less”

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Myth #3:
“Retention will Drop”

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CORE LOOP AD LOOP

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CORE & AD LOOP
Building Video Ads Strategically into
Gameplay Creates a Positive Experience

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Video Ads Revenue 101

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Daily Ad Revenue Formula
ARPDAU = # impressions per DAU x eCPM
1000
DAU – Daily Active Users
ARPDAU – Average Revenue per DAU

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• Some are biased, pushing own demand
• Ad networks don’t talk to each other, therefore the
solution is not truly optimized
• Serve ads based on historical data, not real-time
http://venturebeat.com/2016/09/30/why-ad-mediation-
needs-disrupting/
Few Words About Mediation

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Conclusion:
• Don’t wait – integrate (now with
Brand Ads support)
• Want more money – discuss a deal
• Need an advise – ask me

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Useful Links:
• Report Whitepaper: http://bit.ly/unityadsreport
• Good Examples Doc: http://bit.ly/unityads_examples
• Email: slava@unity3d.com
• Skype: vyacheslav.taraskin

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