Campaigning for Mobile Game Success - A Monetization & Advertising Primer

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A monetization and advertising primer for mobile game developers on Chartboost.

Campaigning for Success
A Monetization & Advertising Primer

Tweet to win!
Rules
• Use #GameDev
• @Chartboost (not first word!)
• Tweet interesting learnings OR
• Direct Deals (include both
developer’s CB Name)
• Each Tweet counts as 1 entry
• After presentation, we will
randomly pick 1 entry as winner

What’s Chartboost?
#GameDev @Chartboost

4
The Network Eﬀect
Direct Deals
Cross Promotion
Network
#GameDev @Chartboost

5
Customized to look and feel
like the game, only games:
better user experience by
design and relevance
Interstitial in detail
#GameDev @Chartboost

6
Integrated reward
message with video play
Pick & choose your in-game
item to reward the player
Seamless high-quality HD
video viewing experience
Custom frames that match the
look & feel of your gameplay
Video in detail
#GameDev @Chartboost

How are ads served?
#GameDev @Chartboost

8
57
Dino Pets
Target: USA
ecpm: $20
Taco Copter
Target: UK
ecpm: $9
Karma Slots
Target: China
ecpm: $5
BEES!
Target: RON
ecpm: $2
????
#GameDev @Chartboost

What are priorities?
#GameDev @Chartboost

10
Priorities
#GameDev @Chartboost

11
Campaign Flow
Highest
High
Medium 2
Low
Medium 1 Medium 3
#GameDev @Chartboost

Style #1
Growth Focus
#GameDev @Chartboost

13
Growth Focus
Cross Promotion
Direct Deals
Filtered Network
Catch-All Network
Highest
High
Medium
Low
#GameDev @Chartboost
#GameDev @Chartboost

Style #2
Monetization Focus
#GameDev @Chartboost

15
Monetization Focus
Direct Deals
Filtered Network 1
Catch-All Network
Highest
High
Medium
Low
Filtered Network 2
#GameDev @Chartboost

Exclusion Methods
(AKA Targeting)
#GameDev @Chartboost

17
Filtering
‣Minimum Bid (CPI or CPC)
‣Bundle Version
‣Category
‣App Name
‣Company Name
‣Age
‣Device ID
‣Country
‣Device Series
‣Device Model
#GameDev @Chartboost

18
Additional Optimizations
1
2
3
Frames
Frequency Caps
Locations
#GameDev @Chartboost

Thank you!
Questions?
nate@chartboost.com
#GameDev @Chartboost

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Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

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Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

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Boost Fertility New Invention Ups Success Rates.pdf

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Boost Fertility New Invention Ups Success Rates.pdf

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AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

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Architecting Cloud Native Applications

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Architecting Cloud Native Applications

When you’re building (micro)services, you have lots of framework options. Spring Boot is no doubt a popular choice. But there’s more! Take Quarkus, a framework that’s considered the rising star for Kubernetes-native Java. It always depends on what's best for your situation, but how to choose the best solution if you're comparing 2 frameworks? Both Spring Boot and Quarkus have their positives and negatives. Let us compare the two by live coding a couple of common use cases in Spring Boot and Quarkus. After this talk, you’ll be ready to get started with Quarkus yourself, and know when to select Quarkus or Spring Boot.

Spring Boot vs Quarkus the ultimate battle - DevoxxUK

Spring Boot vs Quarkus the ultimate battle - DevoxxUK

Spring Boot vs Quarkus the ultimate battle - DevoxxUK

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

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Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

Manulife - Insurer Transformation Award 2024

The Digital Insurer

[BuildWithAI] Introduction to Gemini.pdf

[BuildWithAI] Introduction to Gemini.pdf

[BuildWithAI] Introduction to Gemini.pdf

Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

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ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

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Campaigning for Mobile Game Success - A Monetization & Advertising Primer

1. Campaigning for Success A Monetization & Advertising Primer

2. Tweet to win! Rules • Use #GameDev • @Chartboost (not first word!) • Tweet interesting learnings OR • Direct Deals (include both developer’s CB Name) • Each Tweet counts as 1 entry • After presentation, we will randomly pick 1 entry as winner

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10. 10 Priorities #GameDev @Chartboost

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14. Style #2 Monetization Focus #GameDev @Chartboost

15. 15 Monetization Focus Direct Deals Filtered Network 1 Catch-All Network Highest High Medium Low Filtered Network 2 #GameDev @Chartboost

16. Exclusion Methods (AKA Targeting) #GameDev @Chartboost

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18. 18 Additional Optimizations 1 2 3 Frames Frequency Caps Locations #GameDev @Chartboost

19. Thank you! Questions? nate@chartboost.com #GameDev @Chartboost