SlideShare a Scribd company logo

The Power of Free-To-Play

•Download as PPT, PDF•
•
Adrian Crook and Associates
Adrian Crook and Associates

Adrian Crook's speech at GDC 2008, entitled "The Power of Free To Play". Focuses on free to play revenue models in games, design tips, growth challenges and market trends. More info at www.FreeToPlay.biz

BusinessEntertainment & Humor
1 of 24
The Power of Free To Play
Adrian Crook [email_address] www.FreeToPlay.biz
“ Free” In the Real World
Free To Poop No cost to public or taxpayers Providers recover costs/profit via ads on exterior
Free To Rock Download only launch Free / Name Your Price 40% conversion $3M revenue Still debuted at #1
Free To Fly Nearly free, 5€ flights across Europe Airline derives revenue from cargo, incidentals, etc
Back to games…
What is Free To Play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
KartRider 160M users world-wide
Runescape $60M annual revenue
Webkinz 7M unique users per month 340% growth in 1 year
Club Penguin Bought by Disney for $700M
All Eyes On Free The Battle for Attention NPD: 91% of kids PC Online gaming = f2p
Current F2P Revenue Models
Virtual Item Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on www.freetoplay.biz
Looking Forward…
F2P Design Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Trends & Opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adrian Crook [email_address] www.FreeToPlay.biz

Recommended

The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...
The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...
The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...Adrian Crook and Associates
 
Minimum viable product done
Minimum viable product doneMinimum viable product done
Minimum viable product doneAdrian Crook and Associates
 
Josh Larson’s Talk at White Nights Prague '18
Josh Larson’s Talk at White Nights Prague '18Josh Larson’s Talk at White Nights Prague '18
Josh Larson’s Talk at White Nights Prague '18Kongregate
 
Monetization As Part Of Game Design
Monetization As Part Of Game DesignMonetization As Part Of Game Design
Monetization As Part Of Game DesignInMobi
 
Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
 
Kongregate Web Games Partnership Opportunities
Kongregate Web Games Partnership OpportunitiesKongregate Web Games Partnership Opportunities
Kongregate Web Games Partnership OpportunitiesDavidKongregate
 
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...Jessica Tams
 
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan EinhornTop Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan EinhornJessica Tams
 

Recommended

The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...
The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...
The Keys to Making Successful Free-to-Play Games on Steam - A Design and Prod...Adrian Crook and Associates
 
Minimum viable product done
Minimum viable product doneMinimum viable product done
Minimum viable product doneAdrian Crook and Associates
 
Josh Larson’s Talk at White Nights Prague '18
Josh Larson’s Talk at White Nights Prague '18Josh Larson’s Talk at White Nights Prague '18
Josh Larson’s Talk at White Nights Prague '18Kongregate
 
Monetization As Part Of Game Design
Monetization As Part Of Game DesignMonetization As Part Of Game Design
Monetization As Part Of Game DesignInMobi
 
Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
 
Kongregate Web Games Partnership Opportunities
Kongregate Web Games Partnership OpportunitiesKongregate Web Games Partnership Opportunities
Kongregate Web Games Partnership OpportunitiesDavidKongregate
 
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming | Gr...Jessica Tams
 
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan EinhornTop Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan EinhornJessica Tams
 
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...David Piao Chiu
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle GamesAnthony Pecorella
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Gamesemily_greer
 
All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)Kongregate
 
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...David Piao Chiu
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013emily_greer
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)David Piao Chiu
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)Kongregate
 
The rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesThe rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesGameCamp
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...David Piao Chiu
 
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionLAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionDavid Mullich
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social GamesElvin Li
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RDSENSE
 
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...David Piao Chiu
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesTamara (Tammy) Levy
 
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...David Piao Chiu
 
Ohio Valley Financial
Ohio Valley FinancialOhio Valley Financial
Ohio Valley FinancialDELSKL
 
Unwrapping the Gift
Unwrapping the GiftUnwrapping the Gift
Unwrapping the GiftCharlene O'Brien
 

More Related Content

What's hot

DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...David Piao Chiu
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle GamesAnthony Pecorella
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Gamesemily_greer
 
All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)Kongregate
 
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...David Piao Chiu
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013emily_greer
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)David Piao Chiu
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)Kongregate
 
The rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesThe rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesGameCamp
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...David Piao Chiu
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...David Piao Chiu
 
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionLAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionDavid Mullich
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social GamesElvin Li
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RDSENSE
 
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...David Piao Chiu
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesTamara (Tammy) Levy
 
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...David Piao Chiu
 

What's hot (20)

DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle Games
 
Effective Testing of Free-to-Play Games
Effective Testing of Free-to-Play GamesEffective Testing of Free-to-Play Games
Effective Testing of Free-to-Play Games
 
All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)All the Families: The Making of Animation Throwdown (GDC 2018)
All the Families: The Making of Animation Throwdown (GDC 2018)
 
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
R2Games: Maximizing F2P Monetization Presentation from the Montreal Internati...
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013Maximizing Monetization - Casual Connect SF 2013
Maximizing Monetization - Casual Connect SF 2013
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
R2 Games USA - Maximizing F2P Game Monetization Presentation (Respawn 2016)
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)
 
The rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap GamesThe rise of Hyper-casual & takeaways from Tap Tap Games
The rise of Hyper-casual & takeaways from Tap Tap Games
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
 
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and DistributionLAFS Marketing and Monetization Lecture 7: Sales and Distribution
LAFS Marketing and Monetization Lecture 7: Sales and Distribution
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social Games
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar
 
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
How to Succeed in the West: Stats, Best Practices and Common Mistakes for F2P...
 
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P GamesGDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
GDC Talk - Nature vs Nurture: Unpacking Player Spending in F2P Games
 
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...
 

Viewers also liked

Ohio Valley Financial
Ohio Valley FinancialOhio Valley Financial
Ohio Valley FinancialDELSKL
 
Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013lisdis
 
Jewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience AnalysisJewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience AnalysisAdrian Crook and Associates
 
Resilience
ResilienceResilience
Resilienceklowey22
 
Schwab Annual Conference 2006
Schwab Annual Conference 2006Schwab Annual Conference 2006
Schwab Annual Conference 2006DELSKL
 

Viewers also liked (6)

Ohio Valley Financial
Ohio Valley FinancialOhio Valley Financial
Ohio Valley Financial
 
Unwrapping the Gift
Unwrapping the GiftUnwrapping the Gift
Unwrapping the Gift
 
Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013Startup Revolutionary Road Tour 2013
Startup Revolutionary Road Tour 2013
 
Jewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience AnalysisJewels with Buddies - First Time User Experience Analysis
Jewels with Buddies - First Time User Experience Analysis
 
Resilience
ResilienceResilience
Resilience
 
Schwab Annual Conference 2006
Schwab Annual Conference 2006Schwab Annual Conference 2006
Schwab Annual Conference 2006
 

Similar to The Power of Free-To-Play

F2p market foundations
F2p market foundationsF2p market foundations
F2p market foundationsTeut Weidemann
 
Riot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planRiot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planEdward Hwang
 
2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaSAtul Bagga
 
SyncWorld Business Plan
SyncWorld Business PlanSyncWorld Business Plan
SyncWorld Business PlanNobuhiro Seki
 
Game in progress new business models for the videogame industry
Game in progress new business models for the videogame industryGame in progress new business models for the videogame industry
Game in progress new business models for the videogame industryLuc Bourcier
 
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and OpportunitiesThe State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and OpportunitiesAlawar Entertainment
 
The Real Business of Virtual World
The Real Business of Virtual WorldThe Real Business of Virtual World
The Real Business of Virtual WorldRidho Irawan
 
Dennis Ryan Presentation
Dennis Ryan PresentationDennis Ryan Presentation
Dennis Ryan PresentationMediabistro
 
KGC09 Online Games market in Europe
KGC09 Online Games market in EuropeKGC09 Online Games market in Europe
KGC09 Online Games market in EuropeICO Partners
 
The Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion LowensteinThe Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion LowensteinJessica Tams
 
Yuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil GamesYuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil GamesWhite Nights Conference
 
Revenue Streams for Social Networks
Revenue Streams for Social NetworksRevenue Streams for Social Networks
Revenue Streams for Social NetworksLaurel Papworth
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinJessica Tams
 
Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!James Gwertzman
 
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ..."От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...Julia Lebedeva
 

Similar to The Power of Free-To-Play (20)

F2p market foundations
F2p market foundationsF2p market foundations
F2p market foundations
 
Virtual Worlds Oct 2007
Virtual Worlds Oct 2007Virtual Worlds Oct 2007
Virtual Worlds Oct 2007
 
Riot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planRiot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch plan
 
2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS2011 GDC Online Emerging Trends in GaaS
2011 GDC Online Emerging Trends in GaaS
 
SyncWorld Business Plan
SyncWorld Business PlanSyncWorld Business Plan
SyncWorld Business Plan
 
Jago Studios Pitch Deck
Jago Studios Pitch DeckJago Studios Pitch Deck
Jago Studios Pitch Deck
 
Game in progress new business models for the videogame industry
Game in progress new business models for the videogame industryGame in progress new business models for the videogame industry
Game in progress new business models for the videogame industry
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and OpportunitiesThe State of the Casual Games Industry in 2009: Market Trends and Opportunities
The State of the Casual Games Industry in 2009: Market Trends and Opportunities
 
The Real Business of Virtual World
The Real Business of Virtual WorldThe Real Business of Virtual World
The Real Business of Virtual World
 
Dennis Ryan Presentation
Dennis Ryan PresentationDennis Ryan Presentation
Dennis Ryan Presentation
 
KGC09 Online Games market in Europe
KGC09 Online Games market in EuropeKGC09 Online Games market in Europe
KGC09 Online Games market in Europe
 
The Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion LowensteinThe Trials of Trailblazing a New Mobile Market | Darion Lowenstein
The Trials of Trailblazing a New Mobile Market | Darion Lowenstein
 
Yuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil GamesYuliya Nabieva, Head of Partnership Management, Spil Games
Yuliya Nabieva, Head of Partnership Management, Spil Games
 
Revenue Streams for Social Networks
Revenue Streams for Social NetworksRevenue Streams for Social Networks
Revenue Streams for Social Networks
 
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion LowensteinLaunching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
Launching Video Games In Casinos: Gold Rush Or Bust? | Darion Lowenstein
 
Game's key platforms
Game's key platformsGame's key platforms
Game's key platforms
 
Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!Social Games in China - The New Import/Export Business!
Social Games in China - The New Import/Export Business!
 
Presentation games complete
Presentation games completePresentation games complete
Presentation games complete
 
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ..."От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
"От мобильных скачиваемых игр к мобильным социалкам" Юлия Палатовская, директ...
 

Recently uploaded

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 

Recently uploaded (20)

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 

The Power of Free-To-Play

Editor's Notes

  1. Hello and welcome to the talk I gave at GDC 2008 on Mon Feb 18 at 2 pm at the worlds in motion summit entitled The Power of Free to Play. That’s a very Anthony Robbins-esque title, I’m not very much of an Anthony Robbins-esque speaker, but I’ll do my best.