1. By
Cailyn cummings, alex, kenny koko, alpachino
samule

2.  What is the background situation you are
addressing? Describe the context users are
experiencing.
 Example:
- Buzzer Buddiez:
- Who? Students
- What? Students are studying for exams
- When? 7am
- Where? Student dorm
- Why? Late night cramming, student likely to
oversleep
 Who will the App help?
 Anyone aged 13+
 What is the situation behind the problem ?
 People don’t know how to play a sport but need to
 When does the problem occur?
 everyday
 Where does the problem occur?
 Anywhere
 Why does the problem occur?
 People want to impress someone else by playing a
sport but don’t know how to .
 Need/want to know how to play a sport.
Background information

3.  What specific problem do people encounter in
that situation? Use the results from your user
research
 Examples:
- Buzzer Buddiez: your alarm does not work and you
are thus late for: school, work, exams, doctor etc
problem
Need/want to know how to play a sport but don’t know
how
Want to impress other people by know how to play a
particular sport

4. QuestionKey question
 The key question our team is trying to answer
is:
“How can you learn a sport without paying for
classes?”

5. You can pay for classes that teach you how
to play a sport but we can help in a short a
fast way
Key insight statements

6. My team hi5 apps is developing a sports guide app to help
teenagers and above who want to know how to play a
particular sports(s) but do not know how with the help of the
sports guide app
Mini elevator pitch

7. 50% said they would rate this app a 3
40% said they have experienced a problem
like this
40% said they would download this app
55% said they would recommend this app to
family and friends
77% of the people that took the survey were
aged between 13-15
User Profiles- What we found out
about our users

8. there is nothing out on the market like our
app as most are if you want to watch sports
or play a sport quiz
Competitors or alternative solutions
hat already exist in the market

9. MVP user stories
 Teenager User story:
“As a teenager, I want to be able to know how to play a sport
quickly and easily and not having to waste time going to
classes as being a teenager my schedules are very busy”
 Parent User story:
“As a parent, I want to be able to let my child be able to play a
sport but I am unable to pay for classes and my schedule is very
busy therefore taking time to take my child to classes is not idle”

10. Key wireframes

11. Data Feasibility
 The data that is required for this app is web browser
 authorization is required
Technical Feasibility
 Our solution is technically possible to build
 a professional developer could build it in less than 3
months
Data and Technical
Feasibility

12. Business Case
Business case hypothesis:
“We think that people aged 13+ will fund our
app as it is unique and original as well as useful ”
Business model choice:
Statement: hi5 apps will operate on a business
model in which all users pay.
We discovered from our survey that users are
willing to pay £1.00for the sports guide app.

13. Marketing Strategy
Our team will use these marketing strategies:
 Advertising on social media e.g.
Facebook and Twitter.
 Flyers- Hand out flyers to local schools.
 Word of mouth as news travels fast.
 Adverts as more people would likely to
become more aware of the app

14. Wildcard
We asked a professional what he thought
about the app and he said it is a brilliant
idea and very unique.
We also asked student and teachers about
the app and received positive realistic
feedback