2. As these images
The target audience for my music video is show (left, a Justin
quite clearly the normal target audience of Beiber fan and below,
fans lining up to see
pop music – teenagers, mainly female. Like One Direction), the
the majority of pop tracks, Tonight I Let You target audience for
Go by The Colours is about love and the boy bands in the pop
relationship between two people. As we have genre is a mostly
female teenage
not strayed from the forms and conventions audience – as it is for
of ethnicity (white), age (young The Colours, a boy
adult), gender (focused on the male band from the pop
genre
performer), sexuality
(heterosexual), costume (casual, fashionable
look), and social class (higher working class
to middle-class), the target audience is
similar to that of most pop tracks (as
aforementioned, teenagers, mostly female).

3. I have established who the target audience is, now I will establish more about
them and what media texts they are influenced by.
Their media interests are usually mainstream – often they will watch programs
such as soap operas (EastEnders, for example). My music video uses typical
housing estates, like the ones seen in soap operas, as locations – this links my
music video to this type of TV show, and therefore the mutual target audience.
In addition, the hypodermic needle model (the associated diagram is shown
below) applies to this target audience. The hypodermic needle model suggests
that we as an audience are passive, and that our behaviour and thinking is
affected by the creators of media texts. Teenagers, the common target audience
of mainstream media such as my music video, are in the stages of developing
their thoughts, morals and lives – they are easily influenced, and so the
hypodermic needle model applies. My target audience often consumes
mainstream media, and is affected by it.

4. Social media is a big part of modern culture, and is used as a
significant part of marketing for most forms of media. For example,
the thriller film Animal Kingdom used social media sites such as
Facebook to allow people who were interested in the relatively small
film find information on the film easily. They would then share this
information with other people who they are connected to on
Facebook. Essentially, this results in free and effective advertising. I
used Facebook to show people my music video and gather feedback
as it would allow my friends, and then their friends (and so on) to see
the music video and potentially give me feedback.

5. The comments I received on Facebook – from my target
audience of teenagers - were mainly positive. I will
assess each comment individually:
This comment implies that the editing of my music video
worked well with the music video, and therefore fitted the
genre well.
The next piece of feedback compliments my use of cross
dissolves. I tried to use cross dissolves to add
sophistication to my music video and develop the
narrative past forms and conventions of music videos
and the pop genre (with the cross dissolves connoting
dreams and flashbacks), so this is a great piece of
positive feedback.
The next comment says how I have portrayed the pop
genre well. This is very encouraging, as I have tried to
use several conventions of the pop genre in order to
increase the appeal of my music video to my target
audience, e.g. the focus on the main performer – the boy
– as the face of both my music video and the brand.
For the next comment, camera steadiness was identified
as an issue. With better technology, such as rolling
camera, this could be fixed. As with Timothy’s
comment, the transitions achieved their effect and were

8. Question 1 of the questionnaire I handed out concerns how well my product
reflects its genre of music. My music video is form the pop genre, and I have
used many forms and conventions of the pop genre to establish this. The
soap-opera like locations and generic representations of aspects such as
age, gender and ethnicity target my package at a pop image and
subsequently pop target audience.
6
The graph on the left shows that
5 the feedback I received is positive
4
in terms of how well I have
reflected the pop genre with my
3
package of products. All of my
2 responses indicate a successful
1
association with the genre, and as
this is what I was trying to achieve
0
Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4
by using forms and conventions of
the pop genre, this is a good sign.

9. Question 2 concerns how well I have promoted the artist of the track. By
using close-ups and a focus on the main male performer – who represents
the artists – in my package, I have utilized Gaze Theory (that looking at the
main male performer often with close-up shots would make him the main
focus of the gaze – look – of the audience) to make the artist of the track I
have used - The Colours – the main focus of my package. Because of this, I
would hope that my audience feedback would be positive for this aspect of
my package.
6 My audience feedback was very
5 positive – two 5/5s and two 4/5s.
This tells me that my use of Gaze
4
Theory to make my artist the focus
3 of the package has worked as
2 hoped. The convention of the pop
genre to make the artist the focus
1
of the products and marketing has
0 translated over to my products as
Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4
intended.

10. The next question of my questionnaire, question 3, asks about the standard of the
graphics, text and finish of my digipak. For my digipak, I tried to produce
something that conformed to some forms and conventions of the pop genre while
also adding a dynamic, stylish and eye-catching feel with my use of black and
white and a more creative font that I edited with graphical effects to enhance its
aesthetic appeal (for some of the digipak). The contrast between the creative-
looking black and white font and the bright font used for the logo of The Colours
(which uses a font similar to pop artists such as Coldplay, a similar artist) creates
a distinct look that I used to improve the text and finish of my digipak.
6 The graph of my audience
5
feedback shows that the effects I
tried to create and use to improve
4
the graphics of my text and finish of
3 my digipak worked well. The text
2
and finish of my digipak has clearly
been well received, as three
1
members of my audience gave
0 these aspects of my digipak a 4/5
Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4
and one person gave them a 5/5.

11. Question 4 of the questionnaire asked my audience for feedback about the quality
of the graphics and print finish of my magazine advert. I went for a simplistic and
stylish look on my magazine advert, using only a black and white image of our
striking lyric card shot (which is a modernised version of the iconic lyric card shot
in the music video for Bob Dylan’s Subterranean Homesick Blues) and a few
pieces of text. As in the digipak, I used the logo I made for The Colours as a
contrast to the dynamic use of black and white. This effect differentiates the
magazine advert from similar magazine adverts in the pop genre while the bright
text for the logo of The Colours ensures that the link to the pop genre is still
present.
6
The graph of the response of
5 my audience to this question is
4
very positive. With high scores
from all members of the
3
audience, the effect I was
2 trying to achieve seems to
1
have been as successful as I
hoped.
0
Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4

12. The fifth question of my questionnaire focuses on well the Britishness of my
package is established. With the use of the iconic signifier of contemporary
Britain that is the red postbox, as well as texting teenagers, housing
estates, casual clothing, cars, traffic and traffic lights, and urban areas there
are many strong representations of contemporary Britain in my package.
On the left I have shown the graph
4.5
4
of the results I received from my
3.5
audience feedback. This aspect of
3 my package was received more
2.5 negatively than the four questions
2 preceding it, with two 4/5s and two
1.5 3/5s. My audience did not seem
1
quite as aware of the signifiers of
0.5
contemporary Britain as I
0
Questionnaire 1 Questionnaire 2 Questionnaire 3 Questionnaire 4 hoped, and they mentioned that in
verbal comments when they were
giving me feedback.

13. In conclusion, while certain aspects - such as using steadier
shots and improving the clarity of the signifiers of
contemporary Britain (and therefore the Britishness of the
package) – could be improved, the general tone of my
audience feedback was very positive. Due to my audience
feedback, I feel that if I recreated my package, it would be
even better as I now know which parts of my package were
successful and which were not as successful.